Wither Old School PR

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HighTalk Media & PR March 2009 Wither Old School PR Why Media-focused PR is Dying HighTalk Media & PR http://hightalk.wordpress.com/

Transcript of Wither Old School PR

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HighTalk Media & PR

March 2009

Wither Old School PRWhy Media-focused PR is Dying

HighTalk Media & PR

http://hightalk.wordpress.com/

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HighTalk Media & PR

How Old School PR Works

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1. Find some company news

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2. Write a press release

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(Include lots of buzzwords)

Leverage

Next Generation

RobustLeading

Cutting edge

Flexible

Scalable

Turnkey

Easy to use

Best of breed

Solutions

Synergy

Revolutionary

Platform

Paradigm shift

Thinking outside the box

UnparalleledProactive

Unsurpassed

Best practices

Mind Share

Bandwidth

Offline

Brick-and-mortar

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3. Distribute over the wire

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4. Spam the media

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5. Beg reporters

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5. Finally get a “hit”

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6. And an audience

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7. Present it to the client

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It’s time to get rid of the Old School…

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And welcome the New School

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New School in action…

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1. Discover your customers

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2. Learn their problems and challenges

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3. Help them solve them

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4. Share your ideas

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5. With everyone

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6. New customers will find you… in a click

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7. And so will these guys

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New School Rules

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March 2009

Wither Old School PRGo to New School

HighTalk Media & PR

http://hightalk.wordpress.com/