WHY YOUR MOBILE ADS SUCKAND HOW YOU CAN FIX THEM

People are spending more and more time on mobile devices.

They’re virtually obsessed.

UNDENIABLE FACT

More Mobile Devices + More Time Spent On Mobile Devices =

More Opportunities To Reach Consumers

Now is a great time to reach consumers on their mobile devices because mobile advertising opportunities are growing.

And if you’re smart enough, you’re already doing so.

There’s only one problem.

And if you’re smart enough, you’re already doing so.

There’s only one problem.(actually more than one)

YOUR ADS SUCK AND PEOPLE ARE

ANNOYED

YOUR ADS SUCK AND PEOPLE ARE

ANNOYEDThis results in poor click-through rates, poor conversion rates, wasted

money, disgruntled people, and a frustrated advertiser (you).

Here are some (very) common ad design mistakes and how you can fix them.

IF IT’S BROKEN

FIX IT

NO CALL TO ACTIONUnless you’re an artist and just want to give people something nice to look at, you’re making a huge mistake by not including a call to action.

No call to action eqauls an empty funnel.

NO CALL TO ACTIONUnless you’re an artist and just want to give people something nice to look at, you’re making a huge mistake by not including a call to action.

No call to action eqauls an empty funnel.

FIX Tell the consumer what you want them to do (e.g. Click here, Download Now, etc.). Don’t just leave them hanging.

NOT CONTEXTUAL (OR HELPFUL)Non-contextual ads are a result of poor targeting or just pure laziness. An ad for shoes probably doesn’t belong in an Angry Birds app.

Poor targeting equals no clicks.

NOT CONTEXTUAL (OR HELPFUL)Non-contextual ads are a result of poor targeting or just pure laziness. An ad for shoes probably doesn’t belong in an Angry Birds app.

Poor targeting equals no clicks.

FIXMake sure you’re choosing placements that make sense for your ad. Make the ad relevant to the surrounding experience. Don’t know which placements your ads are on? Our platform gives you that insight. Just saying.

POOR QUALITYPixelated images, poor spelling, lack of contrast, and other ad design sins contribute to mobile ad failure. We’re talking about the type of ad that will make a consumer want to regurgitate. Stop these, please.

Poor-quality ads equals no clicks and disgust.

POOR QUALITYPixelated images, poor spelling, lack of contrast, and other ad design sins contribute to mobile ad failure. We’re talking about the type of ad that will make a consumer want to regurgitate. Stop these, please.

Poor-quality ads equals no clicks and disgust.

FIXInvest time and effort into designing your creative. Proofread and use high-quality images. Make it readable and make it appealing. And no, Photoshop isn’t necessary.

EXCESSIVE ANIMATIONSAds with excessive animations are not only disruptive to user experience, they also contribute to the whole notion that banner ads are terrible.

Excessive animations equals dizzy consumers and ultimately no clicks.

EXCESSIVE ANIMATIONSAds with excessive animations are not only disruptive to user experience, they also contribute to the whole notion that banner ads are terrible.

Excessive animations equals dizzy consumers and ultimately no clicks.

FIX Limit your animations to a few loops or get rid of them altogether.

MISLEADING CONTENTYour ads shouldn’t be using misleading content to get a user to take an action that they wouldn’t have otherwise. If your creative is advertising shoes, it shouldn’t lead to an antivirus app. Stay classy.

Misleading ads equals annoyed consumers and ultimately no conversions.

MISLEADING CONTENTYour ads shouldn’t be using misleading content to get a user to take an action that they wouldn’t have otherwise. If your creative is advertising shoes, it shouldn’t lead to an antivirus app. Stay classy.

Misleading ads equals annoyed consumers and ultimately no conversions.

FIXAdvertise with integrity. Don’t use misleading tactics to get people to click. Rather, use appealing creatives to draw interest.

MORE RESOURCES FOR MOBILE AD DESIGN TIPS (Clickable Links)

Good Ad Design on Mobile - Decisive

Mobile Banner Ad Design Best Practices - Fun Mobility

Best Practices for Designing Effective Banner Ads - Tuts+

14 Design Tips for More Clickable Banner Ads - 99Designs

The Secret to Nailing a Mobile Banner Ad - Mobile Marketer

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@DecisiveAds | www.decisive.is | blog.decisive.is