Why Your Mobile Ads Suck And How You Can Fix Them

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    23-Aug-2014
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Not seeing the CTR or conversion rates you were hoping for in mobile advertising? Your ad may be the reason. Mobile ad design is very important to mobile advertising success. Make sure you're following basic ad design principles to ensure that you don't irritate consumers.

Transcript of Why Your Mobile Ads Suck And How You Can Fix Them

  • WHY YOUR MOBILE ADS SUCK AND HOW YOU CAN FIX THEM
  • People are spending more and more time on mobile devices. Theyre virtually obsessed. UNDENIABLE FACT
  • More Mobile Devices + More Time Spent On Mobile Devices = More Opportunities To Reach Consumers
  • Now is a great time to reach consumers on their mobile devices because mobile advertising opportunities are growing.
  • And if youre smart enough, youre already doing so. Theres only one problem.
  • And if youre smart enough, youre already doing so. Theres only one problem. (actually more than one)
  • YOUR ADS SUCK AND PEOPLE ARE ANNOYED
  • YOUR ADS SUCK AND PEOPLE ARE ANNOYEDThis results in poor click-through rates, poor conversion rates, wasted money, disgruntled people, and a frustrated advertiser (you).
  • Here are some (very) common ad design mistakes and how you can fix them. IF ITS BROKEN FIX IT
  • NO CALL TO ACTION Unless youre an artist and just want to give people something nice to look at, youre making a huge mistake by not including a call to action. No call to action eqauls an empty funnel.
  • NO CALL TO ACTION Unless youre an artist and just want to give people something nice to look at, youre making a huge mistake by not including a call to action. No call to action eqauls an empty funnel. FIX Tell the consumer what you want them to do (e.g. Click here, Download Now, etc.). Dont just leave them hanging.
  • NOT CONTEXTUAL (OR HELPFUL) Non-contextual ads are a result of poor targeting or just pure laziness. An ad for shoes probably doesnt belong in an Angry Birds app. Poor targeting equals no clicks.
  • NOT CONTEXTUAL (OR HELPFUL) Non-contextual ads are a result of poor targeting or just pure laziness. An ad for shoes probably doesnt belong in an Angry Birds app. Poor targeting equals no clicks. FIX Make sure youre choosing placements that make sense for your ad. Make the ad relevant to the surrounding experience. Dont know which placements your ads are on? Our platform gives you that insight. Just saying.
  • POOR QUALITY Pixelated images, poor spelling, lack of contrast, and other ad design sins contribute to mobile ad failure. Were talking about the type of ad that will make a consumer want to regurgitate. Stop these, please. Poor-quality ads equals no clicks and disgust.
  • POOR QUALITY Pixelated images, poor spelling, lack of contrast, and other ad design sins contribute to mobile ad failure. Were talking about the type of ad that will make a consumer want to regurgitate. Stop these, please. Poor-quality ads equals no clicks and disgust. FIX Invest time and effort into designing your creative. Proofread and use high-quality images. Make it readable and make it appealing. And no, Photoshop isnt necessary.
  • EXCESSIVE ANIMATIONS Ads with excessive animations are not only disruptive to user experience, they also contribute to the whole notion that banner ads are terrible. Excessive animations equals dizzy consumers and ultimately no clicks.
  • EXCESSIVE ANIMATIONS Ads with excessive animations are not only disruptive to user experience, they also contribute to the whole notion that banner ads are terrible. Excessive animations equals dizzy consumers and ultimately no clicks. FIX Limit your animations to a few loops or get rid of them altogether.
  • MISLEADING CONTENT Your ads shouldnt be using misleading content to get a user to take an action that they wouldnt have otherwise. If your creative is advertising shoes, it shouldnt lead to an antivirus app. Stay classy. Misleading ads equals annoyed consumers and ultimately no conversions.
  • MISLEADING CONTENT Your ads shouldnt be using misleading content to get a user to take an action that they wouldnt have otherwise. If your creative is advertising shoes, it shouldnt lead to an antivirus app. Stay classy. Misleading ads equals annoyed consumers and ultimately no conversions. FIX Advertise with integrity. Dont use misleading tactics to get people to click. Rather, use appealing creatives to draw interest.
  • MORE RESOURCES FOR MOBILE AD DESIGN TIPS (Clickable Links) Good Ad Design on Mobile - Decisive Mobile Banner Ad Design Best Practices - Fun Mobility Best Practices for Designing Effective Banner Ads - Tuts+ 14 Design Tips for More Clickable Banner Ads - 99Designs The Secret to Nailing a Mobile Banner Ad - Mobile Marketer
  • Follow us on the web for great resources to help you become a better advertiser. @DecisiveAds | www.decisive.is | blog.decisive.is