Post on 11-Aug-2014
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To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of Hewitt Associates LLC.
Why You Should Never Apply for a Job AgainDeveloping a Personal Brand Strategy and Digital Footprint
“Success comes from knowing that you did your best to become the best that you are capable of becoming.”
- John Wooden
Legendary Coach and inspiration to millions
The Battlefield has changed forever
Define Who You Are
What are your most proficient soft skills?
What are your most proficient technical skills?
What type of culture do you feel is the most ideal setting?
Are you a leader or individual contributor?
Do you prefer a team environment or autonomous role?
Do you prefer a risky or conservative culture?
Do you value training and development?
Develop a personal marketing plan
What is in my marketing plan?
Target the industries, culture, company size and location you want to situate yourself Choose four to six companies you feel are the best fit Focus on stability, revenue growth, potential for an M&A, personal development Develop a timeline for implementation Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation Align yourself with professional communities that will align you with the right relationships Launch!
Is my resume up to snuff?
A Strong resume is about balance
Resumes – Tips and Tidbits
Grab the reader immediately Stay away from generic summary or objectives Be very detailed with results and numbers Focus on specific technical skills including versions Stay consistent with type and font Stay consistent with the length of each job summary Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted) Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success
Tools for Success
Google Profile – Your Virtual Business Card
HCI – Human Capital Institute
Ning.com – Where all communities come together
Start a Blog – Share your knowledge with the world
Google Products – They are your friend
Google Sites – Develop a URL Resume Page
Custom Searches – Find what you are looking for right at your fingertips
Blellow – The potential future of professional micro-blogging
Twitter – Still the King of micro-bloggingHow do I use micro-blogging for my job search?
How many profiles should I have?
How do I track information that is important?
Is this a complete waste of time?
Aggregator sites to track my networks – Try Plaxo
Facebook – The age old dilemma between my professional and social life? What is appropriate?
Linkedin – The King and Queen of Professional Networking
Social Diligence – 30 Day Free Trial
Pipl.com
Tracking my traffic – Now cyber stalking is getting fun
Going Up! – New Metrics Tool (More Chart/Graph Friendly
Contact Information
Mark A. Leon
Talent Acquisition Specialist
http://www.recruiterpoet.wordpress.com
Email: mark.leon@hewitt.com
Phone: 612.812.5226
Profile: www.google.com/profiles/markalex222