BRAND DRIVEN socialBRAND DRIVEN social

nick westergaard | branddrivensocial.com | fall 2012

Making the Case to Business Leaders Large and Small

Why You Should Care About Social Media

Not Your Father’s Advertising*

Source: amctv.com * Except in my case

Source: baekdal.com/analysis/market-of-information

The Shift

Local Marketplace

A Story About a Sandwich

Photo via Flickr user beltzner

1

By the Numbers

There are a BILLION People on Facebook

Over 50% Have a Social Profile

Biggest Growth Is 45+

22% Have “The Social Habit”

Brand Following Behavior Has Doubled

Facebook Impacts Buying Decisions

Source: CMO Survey

Growing Part of Marketing Budget

2

What This Means

Photo via Flickr user .reid

End of an Era

Photo via Flickr user rox sm

Listening vs. Talking

Photo via Flickr user BinaryApe

Long Tail

Photo via Flickr user grace2design

Social Proof

3

What You Can Do

What Now?

Define Your Social Objective

‣ Branding

‣ Sales

‣ Market Research

‣ Customer Service

‣ Lead Generation

With a Clear Objective You Can:

‣ Build a Plan

‣ Determine Appropriate Channels

‣ Measure Results

‣ Iterate

4

In Conclusion

Don’t Be Like Him

BRAND DRIVEN socialBRAND DRIVEN social

nick westergaard | branddrivensocial.com | fall 2012

Questions?blog: nickwestergaard.comagency: branddrivensocial.compodcast: worktalkshow.comtwitter: @nickwestergaard