Why You Can’t Afford to Skip Video Tours

AppFolio

Complete Solution Includes:

Web-Based Property Management Software

•Property management and accounting

•Online rent collection (free)

•Prospect / guest card tracking

•Marketing

•Website

•Payment processing

•Online applications

•Resident Screening

So You Run A More Successful Business

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IREM

Community of Professional Real Estate Managers•Advancing the profession – all property sectors; from site to CEO•Memberships•Credentials – CPM®, ARM®, ACoM, AMO®

•80 U.S. Chapters; 14 International Chapters

Property Management Education & Professional Development•Core competencies for success…and more•Maximize the value of real estate assets•Classroom, online, conferences

Industry Knowledge and Resources•Asset/financial management, leadership, talent management, managing the management company, building operations

www.irem.org

Good management matters….where people live, work, and shop

Today’s Presenter

• Owner / Broker – 30th year Home Property Management in Florida

• Industry Educator (NARPM, Realtor Association, Conference Speaker)

• Founder of VirtuallyinCredible.com

• Creator of ‘Reality Video Walkthrough Tours’

Todd Breen, Virtually inCredible

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Todd’s Background

• Began shooting inspection videos in 1994

• YouTube channel has 100’s of video tours

• Trained 1,000’s of Property Managers to shoot videos

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Polling Question

A) Yes – A lot!

B) Yes – Sometimes

C) No, Not Yet

Are You Using Video Walkthrough Tours Today?

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Why Video?

• People

• Profits

• Pollution!

Part 1 - Benefits

Part 2 – Getting Started

• Equipment

• Training

• Motivation!

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Benefits to Property Managers

“Units we market using video walkthrough tours rent twice as faster than those without video tours.

These units rent in half the number of showings compared to units with no video tours”

Brad LarsenSan Antonio, Texas

Cut vacancy periods & showings in half

147 subscribers60,984 viewsJoined March 10, 2008

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Benefits to Profits

“Property Owners love our video marketing and inspections. This helps close more new listings for us every month.”

Andrew DougillTampa, Florida

Easily sign up more new biz

266 subscribers105,539 viewsJoined March 7, 2010

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Benefits to Home Shoppers

“The video tour was the deciding factor in our decision to see this home – and rent it before seeing any others.”

John B. moved from NYC to Delray Beach, FL

Video Tours Narrow Search

219 subscribers150,843 viewsJoined February 16, 2010

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Benefits to Tenants

“THANK YOU for only interrupting us to show the property one time! We will rent from you again!”

Jen & GabeMilitary Tenants

Fewer showings while occupied

219 subscribers150,843 viewsJoined February 16, 2010

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Benefits to Environment

• Reduce traffic

• Reduced petroleum use

• Reduced fuel emissions

Fewer showings means

How much pollution do rental property showings create?

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Benefits to Environment

Stats:

42 million rental households @ 15% annual turnover =6 million vacancies shown & rented every year

(source: US Census Bureau 2012 )

1 gallon of gas/showing creates 20 pounds of carbon dioxide Video tours cut required number of showings in half

If every rental manager in USA cut their number of showings in half with video walkthrough tours, how much could we improve our air quality?

US Census Data

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Polling Question

What is the average number of showings required to fill your vacancies?

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Benefits to Environment

Home Property Management is committed to protecting our natural resources and reducing any negative impact to the environmental across our operations, including air water and waste. That’s why we use innovative Video Walk Through Tours to show our available properties online, reducing harmful carbon dioxide emissions from needless property showings, and reducing America’s dependence on expensive foreign oil.

http://www.homepropertymanagement.com/green-initiative/

“Our Commitment to Environmental Excellence”

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“We looked at hundreds of homes online”

• How can we make our listings stand out from the crowd?

• Photos and written descriptions connect with only one of the four ways we remember & process information

• Reality Video walk through tours connect with all four levels of our memory processing systems

Video Marketing Strategies to Increase Online Sales

The Neuroscience of Video

Dr. David Peterzell, Ph.D Ph.D

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For the scientists in the audience Video is FOUR TIMES easier to remember than photos

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How to Shoot Video Tours

• See sample video tours shot by property managers http://virtuallyincredible.com/video-tours-training/

• Watch tours as if you were a home shopper vs. movie critic!

• Watch 8 part series on how and why to use video in your business

If you can walk & talk at the same time, you can do this!

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Viewer Engagement Tips

Register for free access to training at www.virtuallyincredible.com

Complete Video Training Series available free

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Viewer Engagement Tips

Describe the floor plan when you enter the front door

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Viewer Engagement Tips

Describe the floor plan at hallways and top of stairs

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Viewer Engagement Tips

Hold still! Reward the viewer after walking

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Viewer Engagement Tips

• Transfer your enthusiasm to the viewer

• Describe features and then benefits

• Get the best wide angle lens possible

Transfer your enthusiasm

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Equipment – Wide Angle Lens

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Equipment – Wide Angle Lens

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Equipment – Wide Angle Lens

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Equipment – Wide Angle Lens

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Equipment – Wide Angle Lens

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Equipment for Smartphones

• http://virtuallyincredible.com/recommended-video-equipment/

• HDhat Kits for Smart Phones

• $300 - $600

• Discount code: VISAVE

• Pro – makes great videos!

• Pro – best super wide angle

• Con – delicate gear

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Equipment for Smartphones

• http://virtuallyincredible.com/recommended-video-equipment/

• Kits for Smart Phones

• $150 - $550

• Pro – Durable Gear

• Con – Wide Angle

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WiFi Equipped Cameras

• Samsung Galaxy Camera

• Video light kit & handle

• $350 + $80

• Pro – durable gear

• Pro – not your cell phone!

• Pro – SD card is removable

• Con – mid range wide angle

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Upload Directly to YouTube

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Get link from YouTube

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Paste Link into Property Ad

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What Home Shoppers See…

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Video Tours on Your Website!

What home shoppers experience on your website

SEO Benefits of video tours

• Time on Site

• YouTube shares

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Should I Shoot My Own Videos?

• Ray White Real Estate sells over $20 billion annually

• Professional produced videos on YouTube

• How does this compare to my Property Management Company?

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Outsourced vs. In House Video Tours

Outsource Videos In House Videos

Cost $200 per video tour Free

Time 2 hours 15 minutes

Viewer Perception Routine Marketing ‘Reality Intrigue’

Memorability Another ‘slide show’ As if I were there

Best Conversion Call for showing Virtual Transaction

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Internet Connection Speed

• Get the fastest upload speed!

• Pay only a little more

• Most videos will load in 5 minutes depending on your upload bandwidth

• Call you ISP and order maximum upload bandwidth

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A Look Ahead

• Videos continue to become easier to shoot & share!

• Customers expect videos

• Property Managers who don’t offer video will continue to lose market share

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Next Steps• Visit www.VirtuallyinCredible.com

• Register to view ‘How To Shoot Video Tour’ training (free)

• Latest equipment recommendations

• Subscribe to Video Mastery Service - ‘we do it for you’

• ‘Hands On Video Workshop’ at Appfolio Customer Conference

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Thank you!

Questions and Answers

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