. . . Primarily With Friends, Family . . .

Family member25%

Spouse/Partner21%

Personal friend18%

Best friend8%

Co-worker13%

Other acquaintance7%

Aprofessional/expert

on the topic7%

Stranger1%

of brand conversations take place between spouses or other family members46%

Source: TalkTrack™, Keller Fay Group, 2006