A brief intro to

Word of Mouth

MarketingYuval Hofshywww.yuvalhofshy.com

Intro...usually begins with something interesting that intrigues the readers and causes them to want to read on…”

“

Wikipedia

WOMMGiving people a reason to talk about your stuff, and making it easier for that conversation to take place ”

“

Andy Sernovitz

I don’t get it…

why do people talk??

You…or your offering.I love it… I hate it.“ ”

MeIt makes me feel good,

smart or important “

”

UsIt makes me feelconnected and a

member of a team

“”

So people are talking... What’s the

big dealabout WOMM??

Historybooks of marketing tell the forgotten story….

Local EraLocal marketing. Local conversations.

Mass EraGlobal marketing.

Local conversations.

New EraGlobal marketing.Global conversations.

Interesting overview… but how to

make ithappen??

No MagicIt’s a lot of work andwell defined campaigns.

WOMM campaign is built on top of the

Five T’sbecause Marketing guys like to make things formal…

TalkersConversations’ core.Talk to the talkers.

TopicsBe remarkable or be invisible.

ToolsMake is easy to talk.

Take PartJoin in. Don’t be an observer.

TrackSet goals. Measure like crazy.

It’s nice in theory... what about some

real lifecase studies??

My LEGO Net

mln.lego.com

Nike+

nikerunning.nike.com

HD Mosaic

www.h-d-mosaic.com

OK… these are big brands. What about

smallcompanies??

Will it blend?

www.blendtec.com/willitblend

Jones Soda

www.jonessoda.com

Ramon De Leon

twitter.com/Ramon_DeLeon

Nice indeed… does it work in

Israelas well??

Lupa

www.lupa.co.il/editor_forum.aspx

Mose’s

www.mosesrest.co.il/children

Mother Land

www.motherland.co.il

waze

www.waze.com

This is interesting stuff. Where can I

read moreabout WOMM?

Thanks!

CreditsFor the beautiful photos I used.