VISUAL.

WHY USe INFOGRAPHICS?HUMANS ARE VISUAL DATA OUR BRAINS

Gets more shares and increases site traffic.Is more engaging than plain text.Makes sight-reading easy.

of online consumers have shared content in the past month.

of overall content shared in the past month was pictures.

Women are

36% more likely to repost images than men.

Halfof female internet users repost images.

71% 43%

90%of information transmitted to the brain is visual.

60%of people are visual learners.

process images

60,000times faster than text.

SEARCH INTERESTAverage worldwide interest in infographics over time, based on Google searches

SEARCH TOPICSTop 50 searches containing “infographic”

54% CREATORsadult internet users who post original photos or videos online

46% Curatorsadult internet users who share others’ photos and videos

54%

46%

20

40

60

2009 2010 2011 2012 2013 2014

SOCIAL SHARING

62%of internet

users have either created or curated

visual content.{

}

Consumers share nearly

images every

of everysecond

5,000

day.

VISUAL PLATFORMSPercent of online adults using social media

71 %

21 %

17%

Posts with photos generate up to

180% more engagement than those without.

TOP REGIONSTo search for “infographic”1. Singapore2. South Korea3. Philippines4. South Africa5. United States

To search for “infographics”1. Singapore2. Philippines3. South Africa4. New Zealand5. India

How to make infographics

Specific types and topics

Social media infographics

General interest

35%

27%

24%

14%

foodcoffeeeducationapplewatercloudmusic

SOURCES: Pew Research Internet Project , Google Trends, Forbes, Healthcare Communication, MarketingCharts.com, BillionDollarGraphics.com, Management Information Systems Research Center, Thermopylae Sciences + Technology

ABZ Creative Partners © 2014 • Your marketing & communication zealots • abzcreativepartners.com