Post on 21-Jan-2018
#SMX @chiefmartec
Everything I Know About Martech, I Learned As A Search Marketer
WHY SEARCH MARKETERS WILL
INHERIT THE EARTH(World, Planet, Globe, …)
OR AT LEAST MARTECH
#SMX @chiefmartec
Everything I Know About Martech, I Learned As A Search Marketer
WHY SEARCH MARKETERS WILL
INHERIT THE EARTH(World, Planet, Globe, …)
OR AT LEAST MARTECH
#SMX @chiefmartec
Program Chair
Editor
VP Platform Ecosystem
AuthorScott Brinker PreviouslyCo-founder & CTO
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
SEO is dead.
Martech will consolidate.
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
vs. vs.
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Three rank trackers enter. One rank tracker leaves.
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#SMX @chiefmartec
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#SMX @chiefmartec
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#SMX @chiefmartec
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
Best-of-Breed Marketing Technology Stacks
> 2X more popular than single-vendor suites
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec45
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
Do you have someone explicitly in charge of
marketing technology?
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#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec@chiefmartec
#SMX @chiefmartec@chiefmartec
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60.7%
#SMX @chiefmartec
9 ReasonsWhy Search MarketersMake Totally AwesomeMarketing Technology
Leaders
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive!) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec70
#SMX @chiefmartec71
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-digital-marketing/
#SMX @chiefmartec
1. Managing an evolving, diverse marketing technology toolset
2. Taking an analytical approach to performance-based marketing
3. Embracing A/B testing at the crossroads of marketing art & science
4. Running agile marketing to quickly iterate with feedback loops
5. Crafting effective user experience (conversion optimization)
6. Operating digital marketing campaigns at (massive) scale
7. Adapting to major environmental changes (e.g., Google algorithms)
8. Strategically blending paid, owned, and earned media
9. Designing contextual customer journeys across multiple touchpoints
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
#SMX @chiefmartec
SEO is dead.
Martech will consolidate.
**
#SMX @chiefmartec
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