Why Say YES to High Tech

Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior

What do you want?

Think of one feature that you really want on your cell phone.

Why?

PU PEOUIntention to use

Agenda

Intro the article: Consumer adoption of mobile TV

The theory from this article – extended TAM

Apply the learning in our daily life

Technology Adapt Method

Consumer adoption of mobile TV By Yoonhyuk Jung, Begon Perez-Mira and Sonja Wiley-Patton Department of Information

Systems and Decision Sciences, Louisiana State University, 3194 Patrick F. Taylor Hall, Baton Rouge, LA 70803-6312, United States, available online 25 September 2008.

Research Scope Done in Korea Mobile market. Collect about over 200 survey

TAM (Technology Acceptance Method)

TAM come from the research

So?

TMA; Extended TMA from this research

How does this help our daily life?