Why Say Yes
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Why Say YES to High Tech Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior
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Transcript of Why Say Yes
Why Say YES to High Tech
Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior
What do you want?
Think of one feature that you really want on your cell phone.
Why?
PU PEOUIntention to use
Agenda
Intro the article: Consumer adoption of mobile TV
The theory from this article – extended TAM
Apply the learning in our daily life
Technology Adapt Method
Consumer adoption of mobile TV By Yoonhyuk Jung, Begon Perez-Mira and Sonja Wiley-Patton Department of Information
Systems and Decision Sciences, Louisiana State University, 3194 Patrick F. Taylor Hall, Baton Rouge, LA 70803-6312, United States, available online 25 September 2008.
Research Scope Done in Korea Mobile market. Collect about over 200 survey
TAM (Technology Acceptance Method)
TAM come from the research
So?
TMA; Extended TMA from this research
How does this help our daily life?
