Why Players Leave

Nelson RodriguezSenior Marketing Manager, Games Industry

Akamai

Why Players Leave

@NelsonRodriguez@Akamai

of playersleave games

in 30 days

95%

Why?

Not enough screaming?

•Customer Interviews•Developer Survey•Player Study•RUM

FRICTION

Casual

 

Mobile F2P

Casual

 

Mobile F2P

DifficultyFriction

PlaceFriction

PaymentFriction

How harmful?

How avoidable?

Beneficial

Avoidable Unavoidable

Harmful

Bad UXSlow Loads

Difficulty Payment!

HardwareLegal

Friction Matrix

Beneficial

Avoidable Unavoidable

Harmful

ELIMINATE

BALANCE HIDE

ACCEPT

Friction Matrix

Where’s Your Friction?