Why Passion Should Guide You C O N F E S S I O N S O F A N A C C I D E N TA L B U S I N E S S M A N

Elliot Jay Stocks elliotjaystocks.com @elliotjaystocks

Hello, my name is Elliot

Co-founder of Lagom magazine Founder of 8 Faces magazine Music-maker as Other Form

(Former Creative Director of Adobe Typekit)

1 A Bit of Background

2 Business-y Thing One: Going Independent

3 Business-y Thing Two: 8 Faces

ia.net/blog/the-web-is-all-about-typography-period

elliotjaystocks.com/blog/the-fine-flourish-of-the-ligature

elliotjaystocks.com/blog/expert-subsets-for-css-in-123

elliotjaystocks.com/blog/say-it-with-a-swash

elliotjaystocks.com/blog/stylesets

4 Business-y Thing Three: Viewport Industries

5 Business-y Thing Four: Lagom

readlagom.com

Van de Graaf Canon

Van de Graaf Canon

Van de Graaf Canon

Van de Graaf Canon

Rosarivo’s Gutenberg Canon

Rosarivo’s Gutenberg Canon

Rosarivo’s Gutenberg Canon + Van de Graaf Canon

retinart.net/graphic-design/secret-law-of-page-harmony

besquare.me/session/antiphonal-geometry

6 Business-y Thing Five: Going Independent… Again

Product work

Client work

Product work: Lagom

Client work

Product work: 8 Faces book

Product work

Client work

Client work:

standard

Client work:

retainer

Product work

elliotjaystocks.com/blog/working-for-half-a-day-to-be-more-productive

Have a side project!

Have a side project!

— To work with your friends — To escape from your day job — To fulfil your own needs — To help people out — To promote yourself — To have fun

Have a side project!

— To work with your friends — To escape from your day job — To fulfil your own needs — To help people out — To promote yourself — To have fun — To create a new business?

7 Lagom’s Extremely Complicated & Top Secret Business Plan

7 Lagom’s Extremely Complicated & Top Secret Business Plan ;)

Money out ——— Printing costs Contributor costs Misc. (travel, research, etc.)

Money in ——— Partnerships Unit sales

Money out ——— Printing costs Contributor costs Misc. (travel, research, etc.)

Money in ——— Partnerships Unit sales

Money out ——— Printing costs Contributor costs Misc. (travel, research, etc.)

Money in ——— Partnerships Unit sales

Profit

8 A Sort of Conclusion

“Profit”

Make lots if money, because the things you love to do won't pay very much.”

~ John Maeda, paraphrased, speaking at Brooklyn Beta

“

Photo by Marc Thiele

It’s okay to make money.

A sustainable business is a business that is able to make enough money to pay the people who create the product.

It’s okay to make money.

A sustainable business is a business that is able to make enough* money to pay the people who create the product.

* That bit is up to you.

As long as there is something offered, I consider it a nod of respect — and that’s all I need.”

~ Lagom contributor

“£

Typically we judge success on impression-based metrics, but I look more towards expression-based metrics: how much do people actually care about it?”

~ Ian Coyle, 8 Faces #1

“

Traditional business = making money

Traditional business = making money

My business = doing what I love

“Businessman”

?“Businessman”Lover

T H E R E A L C O N C L U S I O N :

Money should be an enabler; a by-product of doing what you love, not the end goal.

Thank you!

elliotjaystocks.com @elliotjaystocks

A special thank you to Yggdrasil attendees:

Get 25% off any Lagom order (including subscriptions) using promo code worldtree

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