Why IT Fumbles Analytics

Post on 14-Apr-2015

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description

Discusses about why it is important to know what actually the data means rather than what technology is used to gather the data.

Transcript of Why IT Fumbles Analytics

WHY IT FUMBLES

ANALYTICS

GROUP

Chirag Pilkhwal (201032)

Kapil Goyal (201057)

Rohit Maini (201135)

An

alyt

ics

pro

ject IT project

• Commissioned to address an opportunity.

• Exploration of information.

• It sees information as something that people themselves make valuable.

• Important role of cognitive and behavioral skills.

• Addresses a problem.• Deployment of

technology.• It sees information as a

resource that resides in databases.

• Engineering and mathematical skills required.

IT PROJECTANALYTICS PROJECT

Comparison

Place People at the Heart of the Initiative

Many managers are not comfortable working with data.

Place People at the Heart of the Initiative

Information Use is the Way to Unlock Value from IT

Information Use is the Way to Unlock Value from IT

Information and Technology

Focus on Learning :

• Big data - more akin to scientific research than to IT initiatives.

• Process :

1. Sense problems or potential opportunities 2. Develop theories about a particular outcome or effect

3. Generate hypothesis

4. Identify relevant data 5. Conduct experiments

Focus on Learning

• Make learning a central focus of big data :

1. Promote and facilitate a culture of information sharing.

2. Expose the assumptions, biases and blind spots.

3. Strive to demonstrate cause and effect.

4. Identify the appropriate techniques and tools.

Solving Business problems – more important than technology :

• Conventional IT project management - risk averse.

• Organizations - look to IT to bring data under control by :

1. Automating transactions

2. Streamlining information flows

3. Storing data for later recall.

Solving Business problems more important than technology

• IT project management : neutralizes threats to the successful delivery of a new system.

• Businesses extract value from data – people use the firm’s data & their knowledge to improve the firm’s performance.

Technology implementation should serve the companies goals and not followed because of industry trend.

IT is a hindrance in the path of creativity.

Optimum amount of budget should be assigned to have a trade off between ‘I’ and ‘T’

Insights

Too much reliance on technology can hamper your growth prospects