Post on 01-Dec-2014
description
Why is this world would exist such an expensive ice cream?
Who is the founder?
How does this idea come from?
• Luxury + Fashion = High Price
Premium Repositioning
• Earn ‘face’• Destinations to show off wealth and luxury
• Target its market & position itself appropriately
• Make use of the traditional marketing method
• Make use of the adaptation strategy
In Conclusion