Why is Haagen dazs so successful in China
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Transcript of Why is Haagen dazs so successful in China
Why is this world would exist such an expensive ice cream?
Who is the founder?
How does this idea come from?
Successful in China
Introduction
1921 New York Street
Pioneer in Luxury ice cream
The Purest & Finest Ingredient In The World
why does Haagen Dazs so successful in China?
Premium Repositioning
• Targeted high-end customers (nobles of China)
• Luxury + Fashion = High Price
Premium Repositioning
• Earn ‘face’• Destinations to show off wealth and luxury
• engages the popular celebrities in their advertisements
Marketing Method
Product Localization• Introduced new products specific
to the Chinese market
• Target its market & position itself appropriately
• Make use of the traditional marketing method
• Make use of the adaptation strategy
In Conclusion
Thank You
