Post on 17-May-2015
description
@KarlHavard
Why do Bloggers Blog?Why should we care?
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Brand Building LinkloveCommunity Building “To fill a gap”
Product Development “Give it a go”
A very amateur poll
Kudos Glory Acclaim Ego
Exposure Self Promotion
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“I feel I am incredibly fascinating and this blog bears witness to that simple fact” someone
“I have a Twitter now I feel such a failure” a woman
“some days I feel like my life is half virtual” a woman in the Netherlands
“I feel naked inside and out on this blog” a 27 year old man
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“I have a problem I’m sure many other bloggers face:I am perfectly comfortable sharing intimate details about my emotions with complete strangers I meet online, but shy away from expressing my true feelings to anyone I know in real life.” a woman in Maine
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“Twittering stems from a lack of identity. It’s a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity” Oliver James, Clinical Psychologist
“Using Twitter suggests a level of insecurity whereby, unless people recognise you, you cease to exist.” Dr David Lewis, Cognitive Neuropsychologist
“Twitter is like a giant baby monitor. The person writing wants to be at the forefront of your mind, nothing more.” Alain de Botton, Author of Status Anxiety
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http://www.wefeelfine.org/
@KarlHavard
Environment
Behaviour
Capabilities
EnvironmentWhere & When
BehaviourWhat
CapabilitiesHow
BeliefsWhy
IdentityWho
PurposeCom
plex THOUG
HTS Trivial
Emotional
Hygiene
Beliefs
Identity
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} Maybe there is something we can do here?
Note to presenter: Tell the mashable & laithwaites stories
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Macro-Social
Micro-Social
Individual-Identity
Biological
Bernard Cova’s Community Funnel
Cultures, Social Classes, Lifestyles
Sub-Cultures, Tribes,
Motivation, Sub-conscious
Primary Needs Nutrition
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Pick a subject...any subject
Cheese!
@KarlHavard
Why does all this matter?★ There are passionate people creating content
on the web★ About any subject you can imagine
★ Identity, recognition and status is important. ★ What can a brand do here?
★ Understanding the “why” can help brands/business better understand how to “engage”
★ On their terms and “passion points”
★ A “Go to them” approach, to compliment and potentially shape a “Come to me” one
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Adv
ocacy
Suspect Prospect Customer A
dvocate
In
fluen
cer
Inte
rest
Conversion
Awareness
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That’s Why Bloggers BlogAnd why we should care