Bloggers and Brands: Maximize the Relationship
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Bloggers And
Brands:
Make
The
Connection
Give Me Something Good!
• Start Your Blog
• Set up Social Media: FB,
Twitter, Instagram
• Post regularly for a
month or so
Join a Group = Get On The List!
• LadyBloggers
• Florida Food Bloggers
• BlogCon Events
• Social Media Club
Your First
Event- What
To Do Now?
1. RSVP on FB and by email- ask what the planner
needs?
2. Be on time
3. Meet the leaders, make conversation
4. Take good photos, get details on menu & event
sponsors
5. Give the planner what they want- if it’s hashtag
promotion, Instagram posts, blog posts, etc.
6. Bring business cards to exchange with other
bloggers.
7. Friend them on Facebook/Follow on Twitter and
Instagram and tag each other in the posts for
cross-promotion.
But DON’T:
• Bring guests
without asking
• Pitch
management
to partner with
you while at the
event
• Be salesy
• Talk in your
group and
ignore the
presentation
Follow up:
• Write a good
blog post
quickly
• Give it a
personal spin.
• Good photos-
ask if you need
more!
• Brand will often
share your post
• Visit again
• Thank Them
Next
Steps….
Start
with a
contest
for free.
Tip # 2: Don’t Get Personal
Make a
small
ask.
Show Them
How Your
Audiences
Match!
Give
Them
More
Than
Their
Money’s
WOrth
Build a
long-term
marketing
partnership
Find ways to
help .
Ask them to
buy an ad on
your website.
Ask for a
sponsorship
for a
conference.
Always show
ROI!
Keep An Open
Mind, You Never
Know Where An
Opportunity Will
Lead!