Bloggers and Brands: Maximize the Relationship

15
Bloggers And Brands: Make The Connection

description

Presentation by Sunshine Baker at FLBlogCon 2014.

Transcript of Bloggers and Brands: Maximize the Relationship

Page 1: Bloggers and Brands: Maximize the Relationship

Bloggers And

Brands:

Make

The

Connection

Page 2: Bloggers and Brands: Maximize the Relationship

Give Me Something Good!

• Start Your Blog

• Set up Social Media: FB,

Twitter, Instagram

• Post regularly for a

month or so

Page 3: Bloggers and Brands: Maximize the Relationship

Join a Group = Get On The List!

• LadyBloggers

• Florida Food Bloggers

• BlogCon Events

• Social Media Club

Page 4: Bloggers and Brands: Maximize the Relationship

Your First

Event- What

To Do Now?

Page 5: Bloggers and Brands: Maximize the Relationship

1. RSVP on FB and by email- ask what the planner

needs?

2. Be on time

3. Meet the leaders, make conversation

4. Take good photos, get details on menu & event

sponsors

5. Give the planner what they want- if it’s hashtag

promotion, Instagram posts, blog posts, etc.

6. Bring business cards to exchange with other

bloggers.

7. Friend them on Facebook/Follow on Twitter and

Instagram and tag each other in the posts for

cross-promotion.

Page 6: Bloggers and Brands: Maximize the Relationship

But DON’T:

• Bring guests

without asking

• Pitch

management

to partner with

you while at the

event

• Be salesy

• Talk in your

group and

ignore the

presentation

Page 7: Bloggers and Brands: Maximize the Relationship

Follow up:

• Write a good

blog post

quickly

• Give it a

personal spin.

• Good photos-

ask if you need

more!

• Brand will often

share your post

• Visit again

• Thank Them

Page 8: Bloggers and Brands: Maximize the Relationship

Next

Steps….

Page 9: Bloggers and Brands: Maximize the Relationship

Start

with a

contest

for free.

Page 10: Bloggers and Brands: Maximize the Relationship

Tip # 2: Don’t Get Personal

Make a

small

ask.

Page 11: Bloggers and Brands: Maximize the Relationship

Show Them

How Your

Audiences

Match!

Page 12: Bloggers and Brands: Maximize the Relationship

Give

Them

More

Than

Their

Money’s

WOrth

Page 13: Bloggers and Brands: Maximize the Relationship

Build a

long-term

marketing

partnership

Page 14: Bloggers and Brands: Maximize the Relationship

Find ways to

help .

Ask them to

buy an ad on

your website.

Ask for a

sponsorship

for a

conference.

Always show

ROI!

Page 15: Bloggers and Brands: Maximize the Relationship

Keep An Open

Mind, You Never

Know Where An

Opportunity Will

Lead!