Why Dentists should sink their Teeth into Social Media

By Greg Fry

What is Social Media?

“Social Media is a catch-all term used to describe the

tools and technologies that facilitate social interaction

over the internet”.

What is Social Media?

"Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice... up to you.” - - Seth Godin

Social Media Stats

• The average Irish person spends “20 hours and 10 minutes online each month” (*Comscore).

• 2.4 Million + Irish Facebook Users. • 750+ Million Mobile Facebook Users. • 600,000 + daily Twitter users in Ireland. • 1 Million Irish LinkedIn users. • According to Cisco in 1.5 years 90% of

consumer internet traffic will be video. • YouTube gets over 400 million views each

month from Irish people. • Over 1 million smartphone users in Ireland.

Dentists using Social Media in the US.

• 52% use Social Media for business. • 97% of Dental practices using Social Media

used Facebook. • 38% used LinkedIn and 32% used Twitter

*US Study 2012 by the Journal of Contemporary Dental Practice – Results

based on 573 responses *

Common Interest

Your Fans

Community

Your Dental Practice

“The nobodies are the new somebodies”

Guy Kawasaki -

Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple

Before you start……Set Goals

Social Media Channels

Social Media Doesn’t have to be Scary

How Can Dentists Use Facebook?

How Can Dentists Use Facebook?

Good or Bad?

Good or Bad?

Don’t be afraid to be creative

http://youtu.be/3TQhpUzHeVQ

Why Should Dentists Use Social Media?

• To communicate with your patients between visits. • To educate existing and prospective customers. Remove the

“FEAR” factor. • To network and engage with other local businesses. • To listen and to mange your reputation. • To make it even easier for potential patients to book an

appointment. • To find and generate new patients. • To provide customer service.

Don’t get too emotional

• What is your strategy?

• Address the person’s complaint.

• Take the conversation offline.

• Try to find a positive outcome online.

• Use tools such as Google Alerts, Social Mention, Mention.com, Topsy.com and Radian6 to monitor your reputation online.

Reputation Management

But what about Time? I am busy

Save time and Manage multiple social networks from the one dashboard. Schedule content and be consistent with your updates. (Hootsuite.com)

Hootsuite

Schedule your Social Media activity for multiple Social Networks

Hootsuite

Schedule your Social Media activity for multiple Social Networks

Hootsuite

Schedule your Social Media activity for multiple Social Networks

10 Takeaways

• Remember Social Media is about having conversations not making statements.

• Ask yourself – What do I want to achieve from my social media efforts. Set Goals and measure.

• Make sure the people you engage with on Social Media can become or are existing patients.

• Make sure the content you share is of some value or interest to your target audience.

• Always respond to comments and queries. • Network with other businesses and consider promoting businesses,

sports clubs, charities etc in your local area. • If you are on a Social Network like Facebook don’t keep it a secret. Tell

your existing patients you are there and why it may be beneficial for them to like your page.

• Schedule content and be consistent with your updates. • Download mobile apps on your smartphone so you can manage your

Social Media accounts on the go. • Consider Social Advertising to promote your Social Networking pages and

accounts.

Thanks for Smiling

087 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry

facebook.com/thecareerscoach

youtube.com/careerscoacheu