Why Data Centers Focus Content on Goals

How setting goals can help acquire colocation and end-user partners

Courtesy of SP Home Run Inc.

Data centers and end users have different concerns

and needs

Courtesy of http://www.SPHomeRun.com

Resonating Content Generate buyer personas Separate content Different topics

Courtesy of http://www.SPHomeRun.com

Buyer personas:Fictional representations of

ideal clients

Courtesy of http://www.SPHomeRun.com

Buyer Personas Attract relevant clients Score leads Create personalized content

Courtesy of http://www.SPHomeRun.com

Create Buyer Personas Research Educated speculation Verifiable data

Courtesy of http://www.SPHomeRun.com

Segmenting Audiences Understand their concerns Demonstrates relevance Industry world-class expert

Courtesy of http://www.SPHomeRun.com

Create separate content and conversion paths for

audiences

Courtesy of http://www.SPHomeRun.com

Are you looking to acquire more colocation and data center end-user partners?

Courtesy of http://www.SPHomeRun.com

Let us know in the Comments section below

Courtesy of http://www.SPHomeRun.com

LEARN MORE

Attracting Data Center Clients: Step by Step

© SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.

Listen to the Full Webinar Recording Now at

http://www.SPHomeRun.com/ADCC