Why Data Centers Focus Content on Goals (SlideShare)

Why Data Centers Focus Content on Goals

How setting goals can help acquire colocation and end-user partners

Courtesy of SP Home Run Inc.

Data centers and end users have different concerns

and needs

Courtesy of http://www.SPHomeRun.com

http://www.sphomerun.com/

Resonating Content Generate buyer personas Separate content Different topics



Buyer personas:Fictional representations of

ideal clients



Buyer Personas Attract relevant clients Score leads Create personalized content



Create Buyer Personas Research Educated speculation Verifiable data



Segmenting Audiences Understand their concerns Demonstrates relevance Industry world-class expert



Create separate content and conversion paths for

audiences



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Attracting Data Center Clients: Step by Step

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Why Data Centers Focus Content on Goals (SlideShare)

Technology

Transcript of Why Data Centers Focus Content on Goals (SlideShare)