Sarah Thomas

Why does community engagement need to happen online?

Why?

17 million online

80 per cent

2 days every week

9.7 million people

7.5 hours a week

1 in 3 at work

66 per cent

"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the

internet…”

Obama raised $639 millionMcCain raised $360 millionOnline fundraising 67%> 3 million Facebook friends> 1 billion emailsMy BO - > 2 million profiles70,000 raised $30 million on pages

1 hour into Presidency

What?

• Social networks• Corporate social networks• Microblogging• Blogs• Wikis• Bookmarking / sharing

Who?

How?

Purpose

Stakeholders

Objectives

Levels of engagement

Techniques

ImplementCollate / analyse

Feedback

Final decision

Inform communities

Handover

Evaluate

Online

Inform

Consult

InvolveCollaborate

Empower

International Association of Public Participation (IAP2) Spectrum of Public Participation spectrum

Who do you want to engage with?

What do you want to achieve?

How will you measure?

What if?

“If you do not embrace social media soon, the digital divide in your country will be dwarfed by the divide between

your country and the rest of the world”

Chris Moore, the CIO of Edmonton Canada

Risks

Questions?

Sarah Thomas . www.thesocialpr.co . @sarahsocialpr . 0434 498 078