Why community engagement must happen online
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Sarah Thomas Why does community engagement need to happen online?
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Slides accompanying the presentation given by Sarah Thomas, founder of The Social PR Consultancy, to the Public Sector Community Engagement Forum in Sydney on 8 December 2010
Transcript of Why community engagement must happen online
Sarah Thomas
Why does community engagement need to happen online?
Why?
17 million online
80 per cent
2 days every week
9.7 million people
7.5 hours a week
1 in 3 at work
66 per cent
"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the
internet…”
Obama raised $639 millionMcCain raised $360 millionOnline fundraising 67%> 3 million Facebook friends> 1 billion emailsMy BO - > 2 million profiles70,000 raised $30 million on pages
1 hour into Presidency
What?
• Social networks• Corporate social networks• Microblogging• Blogs• Wikis• Bookmarking / sharing
Who?
How?
Purpose
Stakeholders
Objectives
Levels of engagement
Techniques
ImplementCollate / analyse
Feedback
Final decision
Inform communities
Handover
Evaluate
Online
Inform
Consult
InvolveCollaborate
Empower
International Association of Public Participation (IAP2) Spectrum of Public Participation spectrum
Who do you want to engage with?
What do you want to achieve?
How will you measure?
What if?
“If you do not embrace social media soon, the digital divide in your country will be dwarfed by the divide between
your country and the rest of the world”
Chris Moore, the CIO of Edmonton Canada
Risks
Questions?
