Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time

PRESENTED BY MARC A. PITMAN

FUNDRAISINGCOACH.COM

Twitter: @marcapitman

Hashtag: #bbcon

More New 501(c)3’s Each Year

Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

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200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

1995 1998 2000 2005 2008

Who am I? Author of Ask Without Fear!

and Who’s Telling Your Story?

Creator of Fundraising Kick

www.FundraisingKick.com

Extensive experience in marketing and fundraising in education, healthcare, arts, and professional associations

Train nonprofit leaders around the world & regularly sought out by media outlets

Goals

1. To overwhelm you with useful information

2. To give you 2 very practical exercises to get you started on your stories

Campfire picture with people talking

Even cavemaen told stories!

1. “The one that got away”

Huge DNA picture strand

“Story Proof: The Science Behind

the Startling Power of Story”

by Kendall Haven

This isn’t your father’s media

It used to be that 3 ads reached 85% of viewers.

Not anymore!

LOTS of distraction & fragmentation

Now there are literally HUNDREDS of TV options! Alone!

You need to breakthrough!

So how do you break through?

STORIES!

A trip to the grocery store

Set structure of

storytelling 2300

years ago

Set structure of

storytelling 2300

years ago – Beginning, Middle, End

Set structure of

storytelling 2300

years ago – Beginning, Middle, End

– Has a hero

Has to be a person

The hero has to be a person

Set structure of

storytelling 2300

years ago – Beginning, Middle, End

– Has a hero

– Needs CONFLICT

(hero+obstacle=conflict)

Good Night Moon vs. Disney vs. Mission Impossible

No conflict

Some conflict

Good Night Moon vs. Disney vs. Mission Impossible

Good Night Moon vs. Disney vs. Mission Impossible

Lots of conflict!

Set structure of

storytelling 2300

years ago – Beginning, Middle, End

– Has a hero

– Needs CONFLICT

(hero+obstacle=conflict)

– The storyteller works to

help the listener be

immersed in the story

Storytelling for Dummies

Act 1: Get hero up a tree

Storytelling for Dummies

Act 1: Get hero up a tree

Act 2: Throw rocks at him

Storytelling for Dummies

Act 1: Get hero up a tree

Act 2: Throw rocks at him

Act 3: Get him down

5 Buckets for Stories

Let’s look at 5 typical buckets of stories

Especially non-disaster relief stories

5 Buckets for Stories

1. Founding Story

5 Buckets for Stories

1. Founding Story

2. Mess Up Stories

5 Buckets for Stories

1. Founding Story

2. Mess Up Stories

3. Suffering Stories

5 Buckets for Stories

1. Founding Story

2. Mess Up Stories

3. Suffering Stories

4. Phoenix Stories

5 Buckets for Stories

1. Founding Story

2. Mess Up Stories

3. Suffering Stories

4. Phoenix Stories

5. Glorious End Stories

m

In control = Out of touch

“The more in control we are, the more out of touch we become…” —A.G. Lafley, CEO P&G

New social media tools cropping up all the time!

So many ways people can talk about you!

How do you give people a script?

Picture of Elevator

Or people in an elevator

Organizing Stories

with The Rule of 3’s

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

3. 3 Times a Month for 3 Months

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

Make it a as clear a picture as possible

Saddleback Sam

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

Horse vet picture

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

3. 3 Times a Month for 3 Months

Repeat. Repeat. Repeat.

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

3. 3 Times a Month for 3 Months

Attributes Channels

A 1

B 2

C 3

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

3. 3 Times a Month for 3 Months

Attributes Channels

A 1

B 2

C 3

Attributes Channels

B 1

C 2

A 3

Organizing Stories

with The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

3. 3 Times a Month for 3 Months

Attributes Channels

A 1

B 2

C 3

Attributes Channels

B 1

C 2

A 3

Attributes Channels

C 1

A 2

B 3

Storytelling Resources

www.FundraisingCoach.com/storytelling

501 Videos www.MovieMondays2.com

Andy Goodman www.agoodmanonline.com

Cliff Atkinson www.SociableMedia.com

Doug Stevenson www.DougStevenson.com

Kendall Haven www.KendallHaven.com

Fund Coaches www.FundCoaches.com

Send me an email at marc@fundraisingcoach.com to get my free email newsletter & a free copy of my guide to email solicitation.