WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

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PLUS HOW TAKING CARE OF OTHERS & THE EARTH INCREASES MARKETABILITY HIPHOPDX’S MIKE TRAMPE __________________ AN INTERNET PUSHER, DRIVING OVER 2 MILLION UNIQUE HITS HE’S NOT MR.UNTOUCHABLE HE’S GOT THE 10 HIP HOP WEBSITE & BLOG “CRACK” COMMANDMENTS HOW TO INCREASE YOUR MARKETABILITY IN THE MUSIC INDUSTRY PLUS TIPS ON HOW TO “GET YOUR BUZZ UP” WWW.WHWNMAGAZINE.COM APRIL 2012 ISSUE

description

WHO'S HOT? & WHO'S NOT! Reports on three business owners who discuss how taking care of others and earth increases profitability. The headliner, HIPHOPDX's own Mike Trampe leads the discussion on how he will never be "Mr. Untouchable." He also shares his “10 Hip Hop Website & Bog ‘Crack’ Commandments” on how to get heard by music's big-heads. Then we shift gears to Heather Atkinson's mission as a baby planner helping parents manage the stressful times of starting a family. Then we skip over to Denmark where "The Generous Store" allowed, for one day, good deeds to buy its chocolate, and much, much more. So check out our April 2012 Issue of WHO'S HOT! Namaste

Transcript of WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

Page 1: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

PLUS HOW TAKING CARE OF OTHERS

& THE EARTH INCREASES

MARKETABILITY

HIPHOPDX’S MIKE TRAMPE

__________________AN INTERNET PUSHER,

DRIVING OVER 2 MILLION UNIQUE HITS

HE’S NOT MR.UNTOUCHABLE

HE’S GOT THE 10 HIP HOP WEBSITE & BLOG “CRACK” COMMANDMENTSHOW TO INCREASE YOUR MARKETABILITY IN THE MUSIC INDUSTRY

PLUS TIPS ON HOW TO “GET YOUR BUZZ UP” W

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Remember that NIKA is a social business. That means that the more successful we are, the more we can give back. It also means that for our cause to gain awareness, our sup-porters need to be social and speak up about it. Are you a supporter? Have you told your friends to check us out online and in stores?

A cause is only as strong as the carriers of its message.

AThirstforChange,byNikaWatercofounders,JeffandLindaChurch,wasjustreleasedinbothhardcoverandsoftcover!ThisbookchroniclestheNikastoryfromideatofastgrow-ingcompany.Italsoshowsthrough“Do’s”and“Don’ts”howYOUcanparticipateinthenewwaveofsocialentrepreneurialism.Nikawantstoofferitasaspecialtoyou,justfortheholi-days.Findthesoftcoveratamazon.comand20%offthehardcoveratnikawater.org

“LindaandJeffChurcharecompellingexamplesofhowNIKAhascertainlynot‘waited’theirturntomakeadifferenceintheworld.Throughacombinationofapassionforwatersanitationworldwideandagiftformakingchange,LindaandJeff’sbooksparkseachreader’simaginationforabetterworld.AThirstForChangeservesastheperfectadditiontoanylead-er’s toolkit for social entrepreneurship, as well as encouragement for making their dreams a reality.WeareproudtostandbesideNIKAastheytackletheircreativesolutionforcleanwaterfor all.”

MARCandCRAIGKIELBURGER Founders, Free The Children

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TABLE OF CONTENTS§ GOOD DEEDS FROM AROUND THE WORLD §

• pg. 13 // In Denmark, Anthon Berg’s, Good Deeds for Chocolate

•WHWN’sInterviewwiththeownerofBaby,Bump&Beyond, Heather Atkinson // pg. 11

•WhoisKevinCunningham?//pg.9

§ WHAT’S HAPPENIN’ IN MUSIC §

•THE CRACK COMMANDMENTS OF HIPHOP: “The10HipHopWebsite&BlogCommandments,”

by Mike Trampe’s // pg. 15

•pg.18//OneoftheWeb’sFastestGrowingArtist:LeonMarin

•pg.26//TheMixedTapeL7

•COVER STORY:HipHopDX,

MAADD Management and Get Your Buzz Up’s, Mike Trampe

“I’mNOTMr.Untouchable!”//pg.23

§ HEALTH AND WELL BEING §

• TheSpotlightisOn: Whole Food’s, They Eliminate

EndangeredFishfromtheStores//pg.29

•pg.30 //Memorandum:How Many More? The Senseless Death of Trayvon Martin

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Biography

Mike Trampe is a rising media entrepreneur, promoter, speaker, and accomplished marketing director. Also known to the industry as “Mic Vicious” and “Simon Cowell of this Rap Ish,” he has made a name as the “go-to person for your go-to person.” Among a room full of talent and gatekeepers, Mike plays vital roles as a connector, a middleman, and an expert consultant. In 2009, he was awarded the Philadelphia Pioneer Hip Hop Award alongside highly respected names like Gillie Da Kid and Sandman. Among his many titles, he is

Founder and CEO of the exciting new venture M.A.A.D. Management, a firm focusing on “Music, Artists, and Distribution.” Established in 2009, the unique platform has grown into a content-rich music blog, and continues to provide an array of services, such as social media marketing and graphic design. After starting out as a marketing intern in 2007, Mike became Marketing & Social Media Manager at Cheri Media Group, purveyor of the hugely popular website HipHopDX.com. His efforts helped secure the site Underground Music Awards and VH1 Awards for “Best Hip-Hop Website.” Mike’s diverse background includes managing recording artists, music production, and regional promotions for the prominent iStandard Producers Showcase, which is co-owned by his partner J Hatch. Mike also presides over a number of unique music events and special projects—he was responsible for the “Hip Hop Helps Haiti Mixtape” which featured appearances by music superstars like Ghostface Killa, and benefited Haitian earthquake relief efforts through American Red Cross. Mike’s current projects include managing South Philadelphia-based artist Nico The Beast, and serving as President of the Get Your Buzz Up artist showcase and blog. Under his tutelage, it was recently nominated for “Best Industry Event” at the Southern Entertainment Awards. Having starting out as a DJ at 14 years of age, music has always played a major role in Mike’s career. Originally a writer and emcee, in 2003 he and three partners founded Kingpin Productions. They began recording music, managing artists and producers, and performed shows throughout the tri-state area. Today, his story, talents and expertise have been recruited by a number of music industry-related programs and events, and even brought him on live network television (FOX 29 Philadelphia). Mike has served as either a speaker or judge at a long list of showcases and panels alongside multiplatinum producers, major label executives, and other music legends. With hard work, respect and determination, he is well on his way to joining their ranks.

Contact: [email protected]

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GOOD DEEDS FROM AROUND THE WORLD

Earth Hour, March 31, 2012?

Earth Hour began in one city in 2007 when more than two million individuals and two thousand businesses in Syd-ney, Australia turned off their lights for one hour on Satur-day 31 March 2007 to take a stand on climate change. With 135 countries officially taking part in 2011, Earth Hour is a WWF initiative which has grown into the world’s largest community-driven campaign for the planet. At the center of the campaign is the symbolic collective action of lights out at 8:30PM on the last Saturday of March. Through this ac-tion, individuals, businesses and communities join a visible statement of commitment to the planet and a sustainable future for us all. However, Earth Hour is about much more than just switching off the lights. In 2011 WWF-Australia has encouraged participants to make ongoing changes ‘beyond the hour’ to reduce their impact on the environ-ment on ongoing basis. The introduction of the WWF Earth Hour Awards recognizes the grassroots efforts of individu-als from around the country doing just this. Earth Hour is an annual event, held each year at 8:30PM on the last Saturday in March. The last Earth Hour will be held on Saturday 31 March 2012 between 8.30PM and 9.30PM in your local time zone. Why? The last weekend of March is around the time of the Spring and Autumn equinoxes in the northern and southern hemispheres respectively, which allows for near coincidental sunset times in both hemispheres, thereby en-suring the greatest visual impact for a global ‘lights out’ event.Did you participate in Earth Hour?If so, share your story!

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PleasedonotforgetthattheBroomeFamilyFoun-dation(BFF)hastwoprogramsthatarecurrentlyinneedoffunding.Thefirstisthe“AtRiskforSuccess2015Initiative”whicheducatesandplacestheyouthofLAwithentrepre-neurial businesses to give the youth a head start on how to succeed in running their own business.

The second program is “Hope4Families.”Hope4Families serveslow-incomeSpecialEducationstudentswhohavebeendeniedtheirrighttoanappropriatepubliceducation.Throughadvocacyandlegalaction,Hope4Familiesequipspoor,urbanfamilieswiththetoolstoaccesstheeducationthat is crucial if their children are to have lives of purpose. Tomakeadonationorformoreinformation,[email protected]

Namaste

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Baby Bump & Beyond, LLC. San Diego, California

(760) 317-9819 [email protected]

We believe that your journey into parenthood should be an enjoyable

experience, not one of stress, worry, and anxiety. We are here to help you, whether you just need a little help to take the edge off, or if you are ready to throw in the towel, because

even super parents need backup. Welcome to Baby Bump & Beyond!

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Kevin CunninghamThe Man Who Sparked

the Flame for Trayvon Martin’s

Protest

Reported on MSN, by Miranda Leitsinger, who traced how the spark for the capture of Trayvon Martin’s killer, George Zimmerman, began with Kevin Cunningham petition on Change.org. The self-proclaimed “Super Irish” said he “had it in his blood,” as he is the son of activist parents. When he heard of the Martin case, from his secret fraternity for Men of Howard, he knew he had to act. The Howard University law student thought that “...the death of the one person could be the thing that triggers us to re-look at our society. I think we need to revolutionize the justice system, for sure, and maybe our culture as well.” When asked whether he thought people might be surprised to learn he is a white man, he replied, “[I don’t] believe in black and white.” Testing his social media skills, Cunningham was happily shocked that his online petition has gained over 2 mil-lion signatures and brought international attention to the 17 year-old’s unfortunate death. “What I’ve learned through social media, [is] you don’t have to go through institutions anymore ... Any individual with any idea can make it work if they have [a] connection to the Internet.” When suggesting that he start an online petition calling for an appeal in the prosecution of Zimmerman, he was meet with both support and skepticism. He recalls, “At Howard, they tell us as soon as you get there, ‘If you’re going to be a lawyer, you’re either a social engineer or a parasite on the society.’ [All I want] is to be a social engineer, and that’s what my parents were always trying to be ... You could tell there was a lot of people who knew him and liked him [Martin]. It definitely had an impact on me ... it made me feel very good about what I had done, what we had done.” When support continued to swell, Cunningham was urged to turn the petition over to Martin’s parents. As Martin’s mother, Sybrina Fulton stated, they were very “overwhelmed that someone we didn’t know would take the time and effort to raise awareness about our son.” The petition has become the largest one in the website’s history and although not too much more information about the case has come to light, it provided a platform for people to sign the petition and keep it in the world’s attention. The full article is found at MSN.

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Welcome to Rumpeez! We specialize in organic & eco-friendly cloth diapering solutions. Rumpeez offers a full line of one-size diapers, one-size covers, fitted diapers and organic diapers creams. While a lot of our products are ready made we do also have a lot of listings that are made to order. Please be sure to fully read each description for details. Made to order products will be made and shipped within 3 weeks while ready made will ship within 2 business days. If you need an item quicker or would like a special custom order please convo me and we can set up a custom listing for you. Be sure to check us out & “LIKE” us on Facebook at www.facebook.com/rumpeez for special offers and shop updates!

Thanks for stopping by! Blessings!****ONE SIZE DIAPERS BACK IN STOCK***

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Shop at etsy.com/shop/Rumpeez

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WHWNInterviewwithHeather’sBB&B

WHWN:Sowe’resittingherewithbabyplanner,Mrs.HeatherAtkinson.FounderandownerofBaby,Bump&Beyondinthelovelychildren’sstorePoisesandPonies,locatedinbeautifulLaJolla,CA.Forthosewhodon’tknow,pleasegoaheadandtellusexactlywhatitisyoudo.

HEATHER: Hi, I’m Heather and I am a baby planner and maternity consultant that helps new moms and parents to be get readyfortheirbabiesandtofeelmoreconfidentintheirabilities.Forexample,Ihelpwiththingslikegettingtheirnurs-eries safe, that they know CPR and First Aid in the event that an emergency. So if anything happens they know what to doandwon’tfreezeupandthengointocompletepanicmode.Ijustabsolutelyloveit!IlovehelpingandanythingIcando to lessen the stress of a new mom or parent is my goal.

WHWN: How did you come up with the idea to become a baby planner?

HEATHER: I had been a baby consultant for my friends for about a year or two before I knew that “baby planner” was an actualjobtitle.MymomgavemeanarticlefromthenewspaperupnorthandIreaditandsaid,“ThisiswhatI’vebeendoingforallofmyfriends!”Shesaid,“Iknowandnowyoucandoitwhileyouhaveabusinessandstayathomewithyour daughter; doing what you love doing but for more people.” So when I graduated from college I sort of went with it andran.NowIhaveBabyBump&Beyond,LLCandwe’realmostayearoldanddoinggood.Ourmostpopularthingforright now is Infant CPR and CPR for small children. Which I love teaching.

POISES’ OWNER:Whichsheisamazingatandisphenomenal!

HEATHER:{blushing}Thankyou!Thankyou!IwasalifeguardonandoffforanumberofyearsandhadbeentrainedonandoffbutneverhadtoactuallyusethoseskillsuntilIhadmyowndaughter.Whenshestartedeatingsolidfoods,that’s

when it really came into play. Grandma’s not watching how much food is going into the mouth or you blink, turn your head for a second, try and take a phone call, God forbid should you try and do anything for yourself, look back and thebabyisred,notbreathing.It’sascarysituation!

WHWN:God!Idon’twanttoseethat!Noonedoes.

HEATHER:ItisascarysituationandIknewthatwhenIstartedteachingclassesandstartedthisbusiness,Ijusthadtoteachthat,aswell.Iteachitatanumberofdifferentstores right now, trying to get group classes and I also do private and in home classes for up to eight people.

WHWN: OK. That is lovely. What are the rates?

HEATHER:Wedo$55apersonforin-storeclassesor$100per couple, to encourage mom and dad to come or grandma and grandpa. You know we want the whole family involved. Anyone who will be watching your child should know what todobecausewhenwehireasitter,anannyordaycarepro-vider, we want them to know. So if we don’t know then it doesn’t really help if you are at home alone. I’ve even heard peoplesaythattheylookedupwhattodoonYouTube!Andonecan’thelpbutthink,“Whydidn’tyoucall9-1-1first?”

Heather Atkinson, The Baby Planner

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WHWN: Sadly, the Internet is really replacing a lot of common sense things.HEATHER:Ithasbecauseit’satthetipofyourfingers;youjustthink,“IcouldgettheinformationfromtheInternet.IwillgoandGoogleit.IwillgolookonYouTubefora‘HowTo’video.”Whereasyoucangetonthephonewith9-1-1andsay“what do I do?” and have help coming.Orevenbetter,you’vetakentheclass;youknowwhattodoanddoit.TheRedCrossmakestheskillssucharepetitivemotionthatwhenyou’reinasituationyougointotrainingmode,likeautomati-cally.That’showIwas,whenI’mtoldstories,that’showishappened;thatthepersonjustgoesintotrainingmode,gotitdonethenafterwardswaslike“Whoa!Thatjusthappened?!”WHWN:Andthebabyissafeatthatpoint,too.HEATHER: Yeah and you’re like, “What would have happened if I didn’t know how to do that?” And of course you don’t wanttothinkofwhatcouldhavehappenedifyoudidn’tknow.ItisanamazingskilltohaveandIthinkthatallparentsshouldhaveit.It’snotsomethingthatwemakeawholelotofmoneyoffof,asIdoitalmosttocostforme,forthemate-rials and I dues paid to the Red Cross.WHWN:Andtheygetacertificationcard.HEATHER: Exactly!Thecertificationisfortwoyears.Iknowtherearealotofotherplacesthatdoitforalotcheaper,buttheyarenottheRedCrosscertifyingyouandmybiggestthingaboutthatisasabusinessowner,ifIteachyouthroughmyself,thenIamliableforanyharmthatyoudo.SoI’mfinewiththat[workingwiththeRedCross]andnotmakingmoneyfortheclasses.It’srewardingtojustgettheinformationoutthereandtheRedCrosshasanamazingprogram!WHWN:Wellthat’swhywe’retalkingwithyou,becauseofyoureffortsathelpingotherpeopledothingsthatmaketheirlives easier, have less stress and overall improve their well-being.HEATHER:ThankYou!WHWN: I learned a lot from you when we met last year and was very impressed with what you do. What is your biggest successstoryorfulfillingexperience?ImeanIknowthateveryexperienceisuniqueinthemselves,butdoesanystickout?HEATHER: Wellreallyit’sjusthelpingmomsfeelbetter,tofeelthatreliefofknowingthattheyarenotaloneandtheydon’thavetodoitbythemselvesandtheydon’thavetoknoweverything.Becausethereissomuchinformationandit’sreallyoverwhelmingtostayontopoftherecalls,thesafetyproducts.It’sverydifficulttobeontopofeverything.SowetrytotakethatguessworkoutandwecanmakeitrelaxingwhenwegoshoppingtogetherandIshowyou,“Herearetheproductsatthisstoreandhere’sthebestof…”Or“ThisiswhatIknowaboutXYZ.”Whetherit’sshoppingorsettinguparegistry, we help take all the guess work out show you the best of and most needed items.WHWN: Soit’slikewhatoneneedsversuswhatonemaywant!HEATHER:Exactly!The“whatyouneed”versusthegimmicksorthecutestuff…nottosaythatthecutestuffisbad,butalotofthingsyoucanwastealotofmoneyonthatdon’twork.Throughourpersonalexperiencesasmomsandresearch-ingconsumerreports,wecanhelpyouavoidthosepitfalls.WHWN: Anything else you’d like to add?HEATHER: Well,we’regettingreadytoaddmoregroupclasses.Wewanttobringinmoreoftheclasseswe’vebeenof-feringforprivatein-home,likeinfantnutrition,childbirtheducation,andgettingparentsreadyforbaby,butallwillhavetowaitaftermynewbabycomes.WHWN: Yes,yes!I’msoexcitedforyou!!Andthankyousomuch!!!Howcanpeoplefindyou?HEATHER: We’re at www.babybumpandbeyond.comOnTwitter,[email protected]’reonFacebookandwejustaddedadoulaandanurse,todoourchildbirtheducationservices.WHWN:Imetquiteafewdoulasat“YourNaturalBaby”fairlastyear.Areyouattendingnextweekend?HEATHER:Yes!IhaveabooththereagainandI’malsodoingthewebsiterightnowforallthefairupdates.WHWN:Wonderful!I’llbesuretocatchupwithyouthereandthanksabillionforyourtimeandallthewonderfulthingsyoudoforothermothersandfamilies!!!

-HeatherAtkinson,Founder&BabyPlanner,BabyBump&Beyond,LLC.(760)317-9819web:www.babybumpbeyond.com,Twiiter@BabyBumpBeyond&Facebook

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Anthon Berg’s, “The Generous Store” enabled customers to pay for chocolate with a favor to a friend, rather than cash.

Regular readers of Springwise will already be familiar with the numerous alternative payment

models we’ve written about over the years, but this most recent example is perhaps the most heart-warming.

Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up

location called The Generous Store.

Conceived by ad agency Robert/Boison & Like-minded, the project featured a temporary outlet in Den-

mark – open for one day only – which labeled each of its products with a task the consumer must perform in

order to ‘buy’ the chocolate. Designed to spread generosity, the tasks typically included a good deed to someone

else, such as ‘Serve breakfast in bed to your loved one’ or ‘Help clean a friend’s house’. Cashiers were replaced

by staff carrying iPads, where chocolate-buyers could log into their Facebook accounts and pledge to carry out

the favor via a branded post on their wall. Anthon Berg was able to view the results of the promises when visi-

tors to the store then posted pictures and comments on the company Facebook Page.

The Generous Store’s innovative payment system, while only employed for one day, helped to portray

Anthon Berg as a generous and socially-minded brand. An idea to adapt for your own projects, possibly over a

longer period of time or in conjunction with a pay-what-you-want pricing system?

Now that’s some food for your thoughts and good deeds!

~namaste, WHWN

Website: www.anthonberg.com

Contact: www.anthonberg.com/Home/Contact.aspx

Article original appeared on MSN.com, click here.

Pop-up Store Sells Chocolate for

Good Deeds, Not Money

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WHAT’S HAPPENIN’ IN MUSIC

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The 10 Hip Hop Website & Blog Commandments by Mike Trampe

Maad Management

These are in no specific order, use them, as you would like. They do not have to be used from 1-10.

Rule # Uno: Always send your best work, make sure it is recorded properly, mixed down right and sounding crisp. Nothing more online personalities hate is when someone sends material and says, “This isn’t even my best track”, then why did you send it?

Rule # 2: Build sincere relationships. Treat hip hop relationships like the girl/guy your in love with. You would put in time and work for that person right? Not just expect some the first night you meet. Be sincere when build-ing your relationships, ask them how their day is, don’t always seem like your trying to jam product down their throat.

Rule # 3: Be respectful. Approach peoples how you would want to be approached. Saying “Yo fam, you need to post my music” probably wont get you anywhere. Respect, Respect, Respect!

Rule # 4: When emailing content make sure you send a hi-res picture, one song that is attached and a file share link (ex. Limelinx, sendspace, etc…). If we do not know who you are why would we want to hear a whole mixtape of you? Gain us as fans by sending over individual songs that we can check out, make it easy for us to listen by just clicking play in our emails. We do not want to have to go to a secondary site to listen. If we like it and want to post we have the D/L link as well as a hi-res picture. You can also send website and social media links. My best advice is to have them in your email signature. If we want to check out more on the artist, its there for us to do that.

Rule # 5: When sending emails, try to send individual emails to each blog/site. If you do want to send a “mass” email make sure you use an email company, but if you are sending on your own make sure you BCC everyone! There is nothing more that people hate then when someone sends an email to 200 people showing everyone’s email address. BCC, BCC, BCC!

Rule # 6: Build a fan base. I tell people this all the time, have the sites come looking for you! Do shows, press up merchandise, do meet & greets, perform anywhere you can (even if its not paid), do features with artists, uti-lize all the online tools and build fan bases outside of your city and overseas. There are tons of tools online for you to use, social media programs to help you build your network. Build that support system, its very important!

Continued on next page

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Rule # 7: Build your brand and team. Make sure you have people around you with the same common goals. Have weekly or monthly conference calls or meetings. Make sure everyone is on the same page. You do not want to have your manager say one thing while your saying another. Try and add a good graphic designer, videographer, web designer and photographer to your team. Visuals are very important nowadays, and it reflects your music. Setup your own site/blog. Post people’s music you like, that the general public likes, as well as yours, it’s a great way to pull traffic in. Make sure your social media and website are “uniformed”. Ex. HipHopDx.Com, Twitter.Com/HipHop- Dx, Facebook.Com/HipHopDx. Make it easy for your fans to find you. You don’t want a website that says www.doperapper.com, a twitter that says twitter.com/hotrapper and a facebook that says facebook.com/flyrapper J

Rule # 8: Do your research and be organized! Make sure you know whom you’re contacting. Do a little research on each blog/site and person you are reaching out too. There is nothing wrong with knowing the history of the person or their site/blog. Make a spreadsheet with their name, email, site/blog, brief history (how long its been around, traffic, etc…) You can look up a sites traffic at www.alexa.com. Being organized can really benefit you down the road!

Rule # 9: Have patience. Don’t bombard people with numerous emails, tweets and messages. If you have done the majority of stuff listed in this “plan”, you have a high chance of getting a return email/message. If you do not hear anything back still, wait a week or two and politely follow up. If you still do not get a response, mark it down in your spreadsheet and move on to the next site/blog. This doesn’t mean you give up on that site/blog; you just don’t keep hounding them about the same track. You can send them something again down the road, and follow this same process.

Rule # 10: The work doesn’t stop when you get a post! Congratulations, you got your song posted on the worlds largest hip-hop website. So what’s next? Most sites/blogs that do not sell products make their money off of ad-vertisement space. The more people that come to a site/blog, the more traffic they get, the more traffic they get the more ad money they receive. With this information, an artist should know that once they get a song, video or news piece posted they need to push traffic to that site/blog that posted it. Utilize your team that you built, friends, and family to help push those links. You’re not only helping yourself but you are helping that site/blog. They will recognize that and will take note. It is a great way to build a better relationship with them.

Got to go, got more emails to check on, word up!Mike Trampe is a Philadelphia, Pa native with over 10 years experience in the music industry.Mike is the Marketing Director for the world renown www.hiphopdx.com.Mike owns & runs www.maadmanagement.com, a company that focuses on Music, Artists And Distribution.Mike is the marketing director for the #1 independent industry artist showcase & site www.getyourbuzzup.comMike has recently started contributing to www.newindustrytips.com.Mike can be reached at various online platforms:Twitter.Com/MicViciousFacebook.Com/MicViciousEmail: [email protected]

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w w w. w h w n m a g a z i n e . c o m

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wasbornSeptember30,1991inBrooklyn,NY.IthasbeensaidthatheoweshissignatureLeonMarin“AwwMan”tohismother’sdeliveryroomhysterics.Infact,he owes a lot of his persona to his family, who have always been musically inclined andencouragedhimfromanearlyagethathisdestinyliesinhip-hopgreatness.

HefirstmadehisdebutonOctober10,2010whenhereleasedhis1stmixtape,“Food 4 Thought...”. Though the numbers pale in comparison to the talent repre-sentedontherelease,Leonwaspleasedwithhis362downloadsonbandcamp.com&500physicalcopiesatthetime.TherecognitionLeonreceivedviablogsanddiehardsupportersfedhisdeterminationtoreachmorepeople.

Leon’ssecondrelease,titled“L.E.O.N.-LoveEverythingOverNothing”camefromaverypersonalplace.Thereleasedate,February16,2011,signifiedthepassingofhisfathertenyearsprior.Againthismixtape’snumbersreflectedaneedforgrowth.Butwheremostundiscoveredartistsmightbecomediscouragedhefoundfocus and displayed persistence. That persistence has proven to be an unfaltering promise for the future.

Duringthesummerof2011,LeonwasgivenanopportunitybyLivLifeProductionsLLCtobeplacedundermanagementforOlivia“Liv”Newton-Atwell.Leon&Livteameduptomakeathirdmixtapethatwouldcometosignifyagrowthinbothbuzz&artistry.Duringthemakingofthemixtape,LeonbecamesponsoredbyGoodLooksNewYork,MaydeNAmerica,&[Milo]Clothing.HewasalsoinformedbyEvelutionBeatsthathissong,“HowToBeAMan”fromhisfirstmixtape,“Food4 Thought...” had peaked at number one on SoundClick.Com.

“BeyondLimitations”releasedonJanuary21,2012toexceptionalnumbersjustinthefirstfewhours.Ithadsurpassed“Food4Thought...”&“L.E.O.N.-LoveEv-erythingOverNothing”bynightfall,&did1,607downloadswithintheweek.Thedownloadsjustkeepcomingandsowillthesuccessforthisdynamicartist.Beonthe lookout for performances, tv spots, and possible tour dates in the near future.

Leon Marin

Page 19: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

LeonMarin’sNewMixtape:

BeyondLimitationsLink:

http://www.mediafire.com/download.php?unh2dyg45guu752

AvailableLinksOnline:

Here’sLeonMarin’sOfficialWebsite:

http://www.leonmarinmusic.com/

LikeLeonMarin’sMusicPageHERE:

Facebook.Com/LeonMarinsMusic

DownloadLeonMarin’sMusicHERE:

http://leonmarin.bandcamp.com/

CheckOutLeonMarin’sMusicVideos,Freestyles,&InterviewsHere:

Youtube.com/User/MisterLeonMarin

FollowLeonMarinOnTwitterHERE:

@LeonMarinAwwMan

LikeLeonMarin’sManagement’sFacebookPageHERE:

Facebook.Com/LivLifeProductionsLLC

FollowLeonMarin’sManagement’sTwitterPageHERE:

@LivLife28LeonMarin’s/LeonMarin’sManager’s(Olivia“Liv”New-ton-Atwell)ContactInformation:

ContactLeonMarinForInterviews,Features,BookingsHere:

[email protected]

ContactLeonMarin’sManager,Olivia“Liv”NewtonAtwellForLeonMarinInterviews,Features,Bookings,LegalWorkHERE:

[email protected]

Page 20: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable
Page 21: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

FOR A REFRESHING NEW LOOK

AT AN OLD THING

CALLED

HIP HOP...

INTRODUCING L7

Page 22: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

MONIQUE J. LINDSAY@culturedclass

Page 23: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

IWHWN:It’sbeenaboutayearandahalftotwoyearssincewelastspoke.What have you been doing?MIKE:WellI’vebeenpromotedandit’sgreattohavegottenmorereaderstothesite,sothat’sreallybigtohave2millionpeopleintunedwiththesite.Soprettymuchthat’swhatI’vebeendoingwith[HipHop]DX.ReallyIworkwithmybuddyonthe“GetYourBuzzUp”Showcase.Webasicallygotodifferentcitiesandwebringoutindustryjudges,fromANR’stoproducerstomanag-ers.SoIhelpwiththatalot.Ijudge.Youknow,Ihelpbooksomeoftheart-ists and what not.Thenah…I’mjustdoingacoupleofthings.Iworkedwithmybuddytheotherday.Weactuallyfinishedupavideo.Ihelped;IguessyoucansayIco-pro-duced it. I helped pick out the samples for the tracks, some of the scratches

andallthatgoodstuffandIhelpedwiththeactualproductionofthevideo.Youknow,Ijustkindofputmytwo-centsinandtotryandhelphimmore.Meandmymanbasicallyfinishedupeditingandtodaywe’reabouttodropavideoforacoupleofPhillylegends;ReeftheLostCauze,JakkFrost,&NicotheBeast.WHWN:That’swhat’sup!MIKE:Yeah.Wearedroppingthatvideotomorrow.YouknowIalwaysgotmyhandsonsomesidestuff.Whetherit’sinthestudio,givingmyinputtoartistsordoingsomethingcreativeformyself,orcomingupwithideasforavideoormixtape…whatever.I’malwaystryingtostaygroundedtotheupandcomingartistsandbyhelping them out too.WHWN:Yeah,that’swhat’sup!Lookatyou!That’scool!MIKE:Itry.Itry.WHWN:YouknowI’mworkingongettingyoutoCalitojudgeoneofourshows?!WenormallydosomethingforMarchMadness,butdidn’tthisyearbecausewechangedourvenue.We’vehadquiteafewsuccessfulshowsthathighlightednewartists,somewithconsciencemusic.MIKE:Yeah…WHWN:Sowheredoyouseeyourself?What’syourgoal?MIKE:Umm.Ireallydon’tknow.It’skindofsomethingI’mtryingtofigureoutrightnow.IhaveacoupleofvisionsandideasonstuffIwanttodo.ButImeanultimatelylike,IloveworkingatHipHopDX.ImeanIdon’teverseemyselfnotaffiliatedwithDX,whetherI’mworkingtherefull-timeorpart-time.I’llalwaysbereppinforthem!IbelieveinwhatDXdoes,that’sthewholereasonwhyIwantedtoworkwiththemandthat’sthereasonwhyI’mstillhere.I’mjusttryingtothinkaboutwhatelseIwanttodo.I’mstillgoingtodotheseshow-casesandstuffandbuildonthe“GetYourBuzzUp”brandcauseit’scatchy.YouknowwhenyouvisitanA&Rorawebsitethefirstthingtheytellyou,isthatyouneedtogetyourbuzzup.Ithinkwe’regoingtodosomecool things with it, and besides that, I have some other ideas that I’m keeping on the low for right now. I’m goingtotrytoworkthemoutandseewhathappens.Ijustdon’tliketalkingaboutallthestuffI’mgoingtodo.I’djustratherdoit,youknow.Ialwaysgotsomethinginmotion.Mybrainisalwaysworking.WHWN:That’sgood,that’sgood.SowhatdoyouthinkofpeoplecallingHipHop,Hip-Pop?Doyouthinkit’sreflectiveofwhereit’sgoingorwhat?

HipHopDX, MAADD Management &

Get Your Buzz Up’s, Mike Trampe:

“I’mNOTMr.Untouchable!”

Page 24: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

MIKE: Well me personally, if I could have everything my way it would still be 1995. We’d be getting all Big L and Wu Tang. You know, all the stuff I grew up listening to but it’s not, it’s 2012. So I think the kids nowadays are try-ing to find their own thing, you know something they can call their own. So I can’t really hate on that. Because growing up I would listen to Wu Tang and my parents would hate on that, saying, “This isn’t music. This is racket, turn that sh*t off!” Now I’m approaching 30 and I’m looking at these kids, like my little cousins who are 15 and 16, listening to all this stuff and I’m like, “Man this is garbage.” So it’s like, I don’t know, times definitely have changed. It’s like the only thing I can do is keep pushing and listening to the music I enjoy and supporting what I like, you know. I’m not going to support some stuff cause it’s the cool in thing. It’s cool if the kids want to do it, and man I don’t get mad at it like some do. Like man, I see some of the comments on HipHopDX and it’s like people are having heart attacks over the posts. Like if someone posts a Lil B video you must realize there’s a fan base out there for it and some people like it. And if you don’t like it just don’t watch or listen to it. You clicking on the video and hating on it doesn’t do anything but put more fuel on that man’s fire. If you really want to shut that down, if that’s what you’re trying to do, then all you do is just ignore it and not give it any attention cause any press is good press. So that’s how I feel. I’m not really mad at it; it’s like whatever to me. The kids don’t want to have the same music we had, they can’t relate to it I guess cause times have changed. You know they don’t want to have what we had. They want to have their own thing, like “I grew up in that era… the tight jean era…the hipster era” or some-thing like that and It’s cool. I’m not going to hate on them. It’s just not my thing. I think people shouldn’t hate, but who am I to tell somebody how to feel? If someone wants to have a heart attack over it, then that’s them. It’s just not how I flow.WHWN: Sometimes the comments are the best part of reading things online because people say some of the cra-ziest things. MIKE: Yeah!!WHWN: And sometimes it’s real and sometimes it shows the true hater inside of them. Like you’re really not do-ing anything but making yourself look bad and like you said giving this person fuel.MIKE: What you have are people who aren’t really doing anything for themselves, especially in the music industry. They really don’t even understand how the music industry works. So I mean people just really want to talk the talk. And half of it is just hype, you know. People just like to talk to hear themselves talk. Some people like conflict and they just want to talk sh*t to stir up other people. That kind of stuff doesn’t really get to me. People on HipHopDX, talking about Lil B or whoever, why do you want to wish death on someone you don’t even know. Re-ally? It’s over some music. Is it that serious? Sometimes people are confused and immature.WHWN: How would a person get in contact with you or try to get their posts on sites like HipHopDX? How can people meet and work with you?MIKE: Pretty much, I’m open to meeting people, as you know. I’m not a difficult person to talk to either. But there are ways of pissing me off, you know. Like posting or sending me your music without asking or always trying to jam stuff down my throat, hitting me up saying, “Listen! Listen!” But some of these people in the music industry won’t give you the time of day, so it’s hard. If you basically get in touch with me and you’re cool, we can talk. Like Twitter, it is the best way to get in touch with me. I really don’t do the Facebook thing; I had to delete some 2,500 people off my Facebook page. I just really use it to talk to old high school friends and family, not be bombarded with people’s music 24/7. You can use Twitter to get in contact with me and just start building a relationship with me. Don’t always just send me music. You know, talk to me like you would talk to a normal friend. Like, “How was your day?” and this and that. I don’t run the music department or nothing, so at the end of the day it’s not up to me to post what you send. But I can direct you to the right channels, and the right channels can be found on the website, too. We get over 100 to 150 music submissions a day, so it’s impossible for us to listen to and post every-thing. Be persistent and be respectful and cross your t’s and dot your i’s. Hey, I just sent you a link of a list of things I want you to read. Send it to anybody that you work with or get down with it should really help.WHWN: You know the focus of the WHWN magazine and site is to talk to people and focus on those who are out in the streets with outreach efforts, all trying to make the world a better place. How do you see yourself fitting into that picture outside of helping every day, average old Joe persons like myself? That’s why I always talk to you because I never see you getting to a place where people can’t talk to you.MIKE: I’ll never be like that. I don’t care how much money or success I have, or if I blow up. I know a lot of people say that, I just don’t see myself being one of those types of people. Any way for me to be like that is if I’m in a bad, bad mood. Continued on next page

Page 25: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

Andit‘shastobejustoneofthosedayswhereIjustdon’tfeelliketalking.Butitwouldneverbealong-termthing.Imeanyoudohavetohaveacutoff,alimitatsomepoint.Like,ImeanifIwassayDrake,Eminemorsomebody,andhad50millionpeoplecameuptomeasking,“Letmegetthisorthat,”thenyou’llbealittleguardedattimestoo.Youknow? You want to have your sanity and your own life, so I can’t say I’d never be like that, but my personality is that Iliketobearoundpeople,talkingtopeople,tosit,hearanddointerestingthings.Idon’tseemyselfevergettingtothepointwhereIdon’thaveanopenearortalktopeopleaboutstuff.Besideshelpingpeoplewithmusicorwhatnot,I’mjusttryingtobeabetterpersonallaroundinlifeingeneral,notjustmusic.I’mtryingtobeavoiceforpeoplewhocan’t be heard in the music industry.WHWN:That’swhat’sup!MIKE:{laughing}IthinkI’mdoinganOKjobsofar.Istillhavealotofworktodo,I’mstillyoung.WHWN:Butyou’renotold!I’mjustafewyearsolderthanyou…whatyou’re29abouttobe30andI‘llbe34thisyear.Inthisindustry,weusedtobewhattheywouldcallpastourprime,butnowpeopleare40yearsandolderstilldoingit.MIKE:Ifeelold!WHWN: {laughing}MIKE:I’vebeendoingthisstufffortoolong.WHWN:Butwhat’stooold?Howlonghaveyoubeendoingit?MIKE: IstartedwhenIwaslike13or14.AndI’vebeenlisteningandwritingrapssinceIwaslike8or9.ThenIgotintotheindustrywhenIwaslike17or18.WHWN:That’swhat’sup.It’salwaysapleasuretotouchbaseswithyou.Iwantedtogetyoubackinthemagazinesincethelastinterviewbackin‘09.PleasefeelfreetosendmeanythingthatyouthinkI’dlikeorwanttohear.Orreferpeoplemywaythatfitthemagazine’smission.Likeyousaid,I’malwaystryingtokeepmyearstothestreet.I’mgoingtotryandopenthatlinkwhileIhaveyouonthephone.Igotithere,the“10HipHopWebsitesandBlogCommand-ments”MIKE: If you want to learn how to submit to a blog or website, that all you have to do.WHWN:DoyoumindifIrepublishthisinthemagazine?MIKE:Justputmynameonit,myTwitterandcontactinfoonit…WHWN:ComeOnNow!YoushouldknowhowIoperate.YouknowIgotyou.That’sthewholething.That’swhatthismagazineisabout…it’salwaysaboutthepeople!MIKE:{laughing}WHWN:It’snotaboutme,whatsoever.It’saboutdifferentpeoplesubmittingdifferentthingsandgettingtheirduecredits.Ideally,it’saboutfolksnominatingothers–whatever–genrethey’reinandgettingtheirstuffpublishedcausemostofthetimeit’soverlookedforwhat’spopnews.MIKE:Yeah,I’mactuallyputtingtogetherasitewhereItalkaboutmusicIlistentoandthingsI’mdoing.SoI’lldefi-nitely keep you in the loop. I want people to use it as a reference.WHWN: {laughing}That’swhat’sup!ThankyouMike!!!Ijustpulledupyourlistandit’slikethe“10CrackCommand-ments!”MIKE:That’swhatitis!!Istolethewordingandtheterminologyfromit!You’llseehowIwordedit.WHWN: {laughing}Ido!I’mskimmingitandthinking,“Thisiscrazy!”and“He’scrazy!”MIKE: Itiscrazyandyou’regoingtolikeit!WHWN:IDo!Thistotalfitsandreallyshowsyou’re“NOTMr.Untouchable”andyou’regroundedtowhat’srelevant.MIKE: Yeah, It’s totally funny but very helpfulWHWN:Itisandthat’sthepoint:you’rekeepingitrealallwhilekeepingasenseofhumor.MIKE:Yyyeaaahhh!!I’vegottenacoupleofhundredpeopleliterallyhitmeupsayinghowmuchit’shelpedthemandhowtheydidn’tknowhowtodohalfthatstuff.WHWN:Thankyou,Mike!!!!

HowtocontactMikeisonpage16.

Page 26: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

WHWN:Sotellusaboutyournewmixtape?CHUCK:Well,it’stitledL7[Square]TheMixtape.ItitleditthisbecauseIwanttogivemyfanssomeinsightonme.Iambrandeda“square”becauseIlacktheinterestintheactivitiesmostpeople my age have. I almost-never party. I don’t smoke, and hate the taste of alcohol. Andtotopitoff,Ican’tdance.[haha(Don’t

tellanyone)]ThisiswhyIchose“L7[Square]”WHWN: When is it dropping?

CHUCK:Atthispointthereisnodefinitereleasedate.I’mworkingoutthe“kinks”butIamshootingforMay.

WHWN: What kind of music is it? Who’s your audience?CHUCK: Hip Hop. Straight Hip Hop. I am aiming for the underground with this one. No club joints,nopartytracks.Justreallifestuff.WHWN: Any collabs on it?CHUCK:Ihaveafewcollabs.OfcourseIhavemyfam’representingWaveyWeirdoGangonthere.Thatwasamust.Plusafewmore.I’llbeintroducingnewartistsandproducersontheproject.WHWN:Tellusmoreaboutyouroutreachefforts?CHUCK: At the moment I am planning. I have plans for the summer that will be documented. I don’t want to spoil it so I’ll stop there. WHWN: Telluswhyyoudecidedtodoamixtape?CHUCK: Well,Ireleasedmyfirstmixtape“LoveSlave”backin2010.Ididn’tliketheoutcometoomuch.IfeltlikeIrushedthings,soIvowedtonevermakeanother.Iplannedtojustreleasetracksonline,butIthenrealizedifIwanttomakeanimpactI’llhaveto“PackageTheGoods”lolsoIbeganplanning,andovertimeIjustsaid“Let’sdoit”.WHWN:WhatelsecanweexpectfromL7?CHUCK:WithL7,It’llbemorethanjustamixtapeformyself.Thisisanopportunityformyselfandothersaroundmetobroadcastourtalents.Forexample,allofmyartwork,photos,andvideos are done by “up and coming” photographers, and videographers. This is to help spread lovetothosewhoareshowinglovebysupportingmymusic.Everythingisbeingbuiltfromtheground up to ensure a proper structure. Thankyou,WH&WNforthisamazingopportunity.Ilookforwardtoworkingwithyouagaininthe future.WHWN:Nah,THANKKYOU!It’salwaysapleasurecheckingintoseewhatyou’reuptoo!YouallcanfollowChuckonTwitterandFacebook,@ChuckdMuzic,Facebook.com/IamChuck.

CHUCK of L7

Page 27: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

SMH...

Page 28: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

HEALTH AND WELL BEING

Page 29: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

Whole Foods Market announced it would stop selling wild-caught fish species threatened by overfishing. One fish, two fish — but there’s no “red fish” anymore, at least not at

Whole Foods. Organic and natural-foods chain Whole Foods Market announced it would stop selling wild-caught fish species labeled “red,” or threatened by overfishing, by the

Blue Ocean Institute and Monterey Bay Aquarium. The company said in a statement Fri-day it will stop selling these fish on April 22, Earth Day, and that it will be the only national grocery retailer that doesn’t sell “red” fish. Species it will no longer stock include Atlantic halibut, grey sole and skate, along with others, the company said. The aquarium and the

environmental group use color coding — green, yellow and red — to help consumers identify fish deemed to be in ecological danger or caught in an unsustainable manner. A red rating means “avoid” consuming these fish entirely. Previously, Whole Foods labeled

the fish it sold by color it sold so consumers with environmental concerns would know what to avoid. The retailer already didn’t sell other species considered at risk like orange roughy and bluefin tuna. But at least one prominent seafood brand called the Monterey Bay Aquarium’s ratings into question. According to trade publication Nation’s Restaurant News, Legal Sea Foods broke with the conservation group last year, choosing instead to rely on sustainability data provided by the National Oceanic and Atmospheric Administra-tion and National Marine Fisheries. Legal Sea Foods president and CEO Roger Berkow-itz told Nation’s Restaurant News that his company wanted to debunk “myths that these fish are not sustainable.” He was referring to species like hook-caught cod from the Gulf of Maine, which currently has a yellow rating on Monterey’s Seafood Watch list, and im-

ported black tiger shrimp, which is rated red by the group.

Photo by Rick Bowmer / AP Article by Martha C. White, source MSN.com

THE SPOTLIGHT IS ON

Page 30: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

ANOTHER VICTIM OF SENSELESS VIOLENCE.

HOW MANY MORE BEFORE CHANGE OCCURS?

HELP BRING JUSTICE TO TRAYVON MARTIN!

Page 31: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable

Special Thanks to Our SupportersBroome Family Foundation (BFF)

Baby, Bump & Beyond, LLCMAAD Management

HipHopDXGet Your Buzz Up

L7Outstanding Jazz Newcomers (OJN)

Rumpeez Nika Water

American AwardsPoises & Ponies

LocationsPoises & Ponies, La Jolla, CA

WHWN Office, San Diego, CAWHWN Office, Los Angeles, CAWHWN Office, New Orleans, La

Interviews:L7, Charles “Chuck” Dickerson

Baby, Bump ‘& Beyond, LLC., Heather AtkinsonM.A.A.D. Management Founder & CEO,

Marketing & Social Media Manager of Cheri Media Group for HIPHOPDX, Get Your Buzz Up,

Mike TrampeLeon Marin

Advertisements:American Awards, Owner James “Sugar Bear” Cole, banners & cards

A.D.O.O. Productionz & Owner, Annikia “KeKe” MooreS.R. Marketing, Head Marketing Consultant,

Samantha RanelleRumpeez

Beatshop ProductionsTimothy “Timmy Automatic” McClure

Vester “Problemz” CrowelTrena “MzChief ” Taylor

BlastTV’s Monique J. Lindsay for the wonderful artwork

Nika Water, Jordan MuellerBaby, Bump and Beyond

HipHopDXMAADD Manangement

Get Your Buzz Up

Page 32: WHO'S HOT? & WHO'S NOT! Mike Trampe is NOT Mr. Untouchable