Whole Foods Market in

Argentina

Location

Facts and Figures

• Population: 43,024,374 million • Languages: Spanish (official), Italian, German,

French and English• Religion: Roman Catholic, Protestant and

Judaism• Monetary Unit: Peso • Member of WTO, UN, WFTU, and Mercosur

Whole Foods Market

• The largest retailer of natural and organic foods in the U.S.

• 416 store in total– 397 stores in the U.S.– 10 stores in Canada– 9 stores in the U.K.

• Team Members: more than 88,000 • Sales: $14.2 billion in fiscal year 2014

Why Whole Foods?

• Argentina is rich in natural resources

• Primary Industry: Agricultural production

• Whole Foods is very committed to buying from local producers

SWOT Analysis

Strengths• Experience in the industry

and has been successful in the London and Glasgow stores

• It offers a broad range of products

• Company has a set of foundations and programs that help out the local community

Weaknesses• Price-higher than

competitors • Weak international

operation system• Unknown brand

SWOT Analysis (cont.)

Opportunities• Job creation• Boost local economy by

decreasing tariffs and costs• Create and establish their

name in South America as a company that gives back

Threats• Fierce competition-

Carrefour and Wal-Mart• Probability of a very high

inflation rate-25.3%

Where in Argentina?• Capital- Buenos Aires• Home to 12.9 million Constant moving• Extensive system of public transportation

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