Who are we designing for?• Designs focused on emerging buyer profiles• Not traditional families• Use space differently

26%

18%

8%

22%

27%

0% 10% 20% 30%

Married couples with children

Other

Singles with children

Married couples w/o children

Singles (Male & Female)

US Census data

Slide 1

Today’s lifestyle layouts1. Living room is going away2. Family room most important3. Kitchens seen as living space4. Master BR smaller, bath 5. Storage crucial, full laundry desired

Slide 2

Today’s lifestyle layoutsConsumer critical kitchen amenities (from NAHB survey)1.Island work station - counter space2.Cabinet space3.Walk in pantry

Slide 3

Today’s lifestyle layouts• The “Lifestyle Triangle” – this is where we live

Slide 4

Today’s lifestyle layouts• Formal spaces traded for informal• Living all in one space – think loft living

Slide 5

Today’s lifestyle layoutsConsumer critical master bath amenities (from NAHB survey)

1.Linen storage2.Double vanity sinks3.Shower & tub in MBR

Slide 6

Focus on lifestyle• Plans reconfigured for today’s lifestyle desires

– Floor plans from years ago don’t match with today’s buyer desires– More informal living, open spaces better for casual entertaining

Before After

Before After

Slide 7

• Plans reconfigured for today’s lifestyle desires– Less about trophy master suite, more about comfort– More casual, bigger 2nd bedrooms

Focus on lifestyle

Before After

Slide 8

Shifting elevation strategies• Character/history driven…not material “upgrades”

Slide 9

• Low cost way to add appeal, diversity, interest•Adds visual excitement to the streetscene•Builder driven

More brighter colors on exteriorsSlide 10