Which Social Media Referrals are the Most Likely to Convert on your eCommerce Site [Research]

WHICH SOCIAL MEDIAREFERRALS ARE THEMOST LIKELY TOCONVERT ON YOURECOMMERCE SITE?[New Research]

GETTING TRAFFIC TO YOURECOMMERCE SITE IS IMPORTANT

GETTING TRAFFIC TO YOURECOMMERCE SITE IS IMPORTANTBut actually converting it is where the money is.

And while all traffic is great, all referralsources are not created equal.

Taking a look at numerous enterpriseeCommerce sites, we have identifiedwhich social networks have a higherchance of converting shoppers.

All websites are different and the data variesbased on your specific situation and industry

These are the general trends that we have seen.

Twitter has the strongest conversion rate of allsocial media referrals

A shopper is 2x more likely to convert if they werereferred from Twitter over Facebook

A Twitter referral is 3x more likely to convert thana Pinterest referral

Shoppers from Twitter convert 2x as often asshoppers from LinkedIn

Facebook referrals are 1.5x more likely to convertthan Pinterest referrals

LinkedIn conversions trail behind Facebook, butno real statistical significance

LinkedIn shoppers convert slightly better thanPinterest shoppers

Facebook, LinkedIn, and Pinterest conversionrates see only slight differences, descending withFacebook being the highest

Pinterest has the lowest conversion rates of allsocial media channels

These trends give us insight into how effective each socialnetwork is and how they compare in eCommerce

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