WHERE IS YOUR CONTENT TAKING YOU?Intentional Strategies for Content Creation

Kathryn GorgesMarketing Consulting

2

ROADMAP FOR TODAY

Where the heck are we? The Big Picture The Choice Commitment What It Will Take On the Horizon

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

3

WHERE ARE WE NOW?

Promotions Links to interesting

articles Questions Pictures and graphics

Blog entries Tweets Content calendar Themes Metrics

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

4

THE BIG PICTURE

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

Create visibility Attract new customers Build relationship with

loyal customers Increase perceived value

Maintain or increase price Increase revenues

Connect with best fit target market segments

5

ONLINE ENGAGEMENT IS CONTENT

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

Storytelling Sharing Useable Information Simplifying complexity How to Exclusive information Depth and transparency Curiousity Inspiration and emotion

6

CONTENT OPTIONS(OR… WHAT IS YOUR BUSINESS?)

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

1. Play around2. Experimentation

with intention3. Rhythm, process,

metrics4. Integrated with job

positions and the culture

5. Monetized content

7

PRODUCT COMPANIES BECOMING MEDIA COMPANIES

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

8

COMMITMENT AND POTENTIALINFORM YOUR STRATEGY

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

Resources Your business

values and culture

Integrating Inbound and Outbound

Focus

9

RESOURCES REQUIRED

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

Structure that enables creation and publishing

Staff combined with subject matter expert

Agencies, creative resources

Metrics that reflect your business objectives

Mindset – 24x7 tools Skills

10

ON THE HORIZON…

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

Mobile Personalized Anticipatory Gamified Experience for

itself

11

CONTENT IS GOING…

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

12

Marketing Possibility Be Powerfully Irresistible

Kathryn Gorges

Marketing Consulting

831-325-6158

Facebook.com/

SocialMarketingDiva

LinkedIn.com/in/KathrynGorges

@kagorges @SocialMktgDiva

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY