Where Is Your Content Taking You? Intentional Strategies for Content Creation

WHERE IS YOUR CONTENT TAKING YOU?Intentional Strategies for Content Creation

Kathryn GorgesMarketing Consulting

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ROADMAP FOR TODAY

Where the heck are we? The Big Picture The Choice Commitment What It Will Take On the Horizon

© 2012 KATHRYN GORGES MARKETING POSSIBIL ITY

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WHERE ARE WE NOW?

Promotions Links to interesting

articles Questions Pictures and graphics

Blog entries Tweets Content calendar Themes Metrics


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THE BIG PICTURE


Create visibility Attract new customers Build relationship with

loyal customers Increase perceived value

Maintain or increase price Increase revenues

Connect with best fit target market segments

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ONLINE ENGAGEMENT IS CONTENT


Storytelling Sharing Useable Information Simplifying complexity How to Exclusive information Depth and transparency Curiousity Inspiration and emotion

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CONTENT OPTIONS(OR… WHAT IS YOUR BUSINESS?)


1. Play around2. Experimentation

with intention3. Rhythm, process,

metrics4. Integrated with job

positions and the culture

5. Monetized content

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PRODUCT COMPANIES BECOMING MEDIA COMPANIES


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COMMITMENT AND POTENTIALINFORM YOUR STRATEGY


Resources Your business

values and culture

Integrating Inbound and Outbound

Focus

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RESOURCES REQUIRED


Structure that enables creation and publishing

Staff combined with subject matter expert

Agencies, creative resources

Metrics that reflect your business objectives

Mindset – 24x7 tools Skills

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ON THE HORIZON…


Mobile Personalized Anticipatory Gamified Experience for

itself

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CONTENT IS GOING…


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Marketing Possibility Be Powerfully Irresistible

Kathryn Gorges

Marketing Consulting

831-325-6158

Facebook.com/

SocialMarketingDiva

LinkedIn.com/in/KathrynGorges

@kagorges @SocialMktgDiva


Where Is Your Content Taking You? Intentional Strategies for Content Creation

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