Post on 01-Jan-2016
Introduction• The business models of Amazon, Barnes and Noble and Borders and how all are competing with each other.
• Contrasting the Web sites of the three bookstores.
• How do all three of the book stores address ethical, legal, and security issues.
• Identifying the communication technologies used by each bookstore.
Business Models• Amazon operates using a brokerage model and a marketplace model.
• Barnes and Noble operates using a merchant model.
• Borders operates using a merchant model.
Competition• Competition among the three retailers.
• Physical stores as well as web-based versus web-based only.
• Selection and variety of goods sold.
The Difference in Websites
• Amazon makes it hard to tell they sell books.
• Barnes and Noble showcases their picks of the week.
• Borders is very warm and inviting.
Ethical, Legal, and Security Issues
• Privacy Policy.
• Selling or Renting Customer Information to Third Parties.
• Guarantee and Return Policies.
• Password Protection.
Communication Technologies Used by Amazon for Customer Communication
• Use of purchaser database.
• Preference database.
• Affiliation programs.
• Email confirmation and mailing lists.
Communication Technologies Used by Amazon for Business Communication
• EC2
• Simple DB.
• Simple Storage Solutions S3.
• Amazon fulfillment web service.
Communication Technologies Used by Barnes and Noble
• Appeals to reading enthusiast.
• Book Clubs.
• Website to store.
Communication Technologies Used by Borders
• Books.
• Borders media.
• B2B and B2school communication.
ReferencesAmazon introduces Fulfillment Web Service; The feature lets merchants store their own products in Amazon’s storehouses until instructed by Amazon FWS to fulfill orders (2008, March 20th). Information Week, .
Amazon Help Topics. Retrieved June 18, 2009 from http://www.amazon.com/gp/help/customer/display.html/ref=gw_m_b_he?ie=UTF8&nodeId=508510.
Barnes & Noble Help Desk. Retrieved February 20, 2010 from http://www.barnesandnoble.com/help/help.asp.
ReferencesBorders Customer Care. Retrieved June 18, 2009 from http://www.borders.com/online/store/CustomerServiceView_privacypolicy.
Pearlson. (2005). Managing and Using Information Systems. A Strategic Approach, Third Edition. Chapter 8: Using Information Ethically. John Wiley & Sons.
Rappa, Michael. (2009). Business models on the web. Retrieved February 20, 2010 from http://www.digitalenterprise.org.
Sun Offers GlassFish Portfolio, OpenSSO and OpenDS Open Source Software on Amazon EC2 Cloud (2009, May 2nd). Entertainment Close Up, .