Post on 12-Apr-2017
hello world_
When Worlds Collide
The future of broadcast and digital,and how we tell stories now
Ben Lunt
A confession
Not so much technology and trends
Not so much technology and trends
as structure and language
Technology is tangible
Trends are observable
Technology and trends are alluring
Technology is tangible
Trends are observable
Both are subject to change
Technology and trends are alluring
Technology as an enabler Not the thing that’s exciting, but what people can do with it
Trends as a reaction or responseNot a thing in and of themselves, but a reaction to something, or a pattern
to what people are doing with it
Technology and trends are illusory
What it feels like to live in the present
Time
Hum
an p
rogr
ess
What it feels like to live in the present
Time
Hum
an p
rogr
ess
Edwin S. Porter1870 - 1941
1903
1902
1915
= hunger
= lust
1920= sadness
1927
1927
1927
1927
Cinema as a fusion of old and newOf the very familiar and the recently experimental
1941
Seriously. WTF?
2015
We were committed to interactivitywhere today we embrace the linear and the familiar
Platforms vs channels
Lowest common denominator formatsVideo, image, text
The trade-off
User base / audienceREACH
Functional / format freedomCONTROL
That was then. This is now.
What next?
The familiarity and fluency of analogueThe flexibility and immediacy of digital
The future of broadcast and digital as a fusion of old and new
The familiarity and fluency of analogueThe flexibility and immediacy of digital
A unique vernacular fit for the 21st century
The future of broadcast and digital as a fusion of old and new
TV is no longer all powerful
TV is losing its grip
TV is dead
Long live TV
What we talk about when we talk about TV
HARDWARE SOFTWARE CONTENT
What we talk about when we talk about TV
HARDWARE SOFTWARE CONTENT
WHAT WE WATCHTV ON
WHAT THE TV CAN DO
WHAT TYPE OF STUFF WE CAN SEE ON IT
+ =
“Second screen” as social amplifier
+
“Second screen” as social amplifier
+
“Second screen” as remote control
+
Connected screens, fluid experiences
+ + +
Revolution borne out of the collision itself Not of one screen, but many
All screens, all together
What might it look like?
The future of broadcast and digital
EPISODIC
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
The future of broadcast and digital
EPISODIC MIXED MEDIA
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
MULTIPLATFORMMULTI-FORMAT
SHAREABLEMULTIPLE PERSPECTIVES
+
The future of broadcast and digital
EPISODIC MIXED MEDIA
(AS FOR)LIVE
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
EVENTISEDREAL-TIME
IMMEDIATEUNPREDICTABLE
MULTIPLATFORMMULTI-FORMAT
SHAREABLEMULTIPLE PERSPECTIVES
++
The future of broadcast and digital
EPISODIC MIXED MEDIA
(AS FOR)LIVE PARTICIPATORY
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
EVENTISEDREAL-TIME
IMMEDIATEUNPREDICTABLE
BEYOND THE TALENT SHOWBEYOND THE EXTRA
POROUSBLENDED REALITIES
MULTIPLATFORMMULTI-FORMAT
SHAREABLEMULTIPLE PERSPECTIVES
++ +
Not new ideas
Ideas whose time has come
The building blocks are in placeTechnology is no longer the primary driverLanguage now defines the pace of change
A working lifetime
1903 1941
The glass is half full
The glass is half full
We get to write the rule book
What will our “Citizen Kane” look like?
1941 2025?
When Worlds Collide
The future of broadcast and digital,and how we tell stories now
Ben Luntblunt@perestroika.tv
@blunt_