“When Google met Salesforce.com”

levent.korkmaz@onboardcrm.com

What it’s about?

What it’s about?

Future of IT:The Business Web

The Consumer Web Platforms

Everything is Going On-Demand! No applications market is untouched…

Business Email

www.google.com/hostedsmallbusiness.yahoo.com

/email/www.zimbra.com

Word

www.writely.comwww.writeboard.comwww.inetword.com

many others…

Spreadsheets

www.numsum.comwww.irows.com

www.google.commany others…

Database

www.dabbledb.comwww.Lazybase.comwww.quickbase.com

many others…

www.buildonline.comwww.blinksale.com

many others…

Document Mgmt

www.pxn8.com www.pixoh.commany others…

Graphics

www.linkedin.comwww.plaxo.commany others…

Contacts Project Mgmt.

www.basecamp.comwww.jot.com

www.dreamfactory.commany others…

Innovation and New Technologies Shape the Future of Software

Why can’t business applications be as easy as the Consumer Web?

The Business Web

Create & Publish

Run IntegrateDeliver

Everywhere

ISV Standards Secure & Scalable Mash-UpsThink Global,

Act Local

New Business Model : The Application utility

Pre-Utility Software

Buy the software

Buy the hardware

Hire the dedicated staff

Customise, implement, train

Upgrade, update, maintain

No software

No hardware

No dedicated staff

Instant deployments

No hassle upgrade, update and

maintenance

Application Utilities

The Starting Point for On-Demand…

Try Before You Buy

Fast & Easy to Implement

Painless Upgrades

Lower TCO

Predictability

On Premises = Hidden Costs

Licenses

HardwareConsultants

InfrastructureMaintenance

Dedicated StaffUpgrades

On Demand = Lower Risk & Cost

Faster implementation with On Demand

The On-Demand Market Leader

32,300 organisations+600,000 users

50% of on Demand CRM market

*Source: IDC, Worldwide On-Demand Customer Relationship Management Applications Market 2004 Vendor Analysis, August 2005, rounded to nearest full percent.

On-Demand Reaches a Tipping Point in EMEA

52% GrowthHigher EMEA growth than US

52%41%

€1.9 Billion MarketEuropean On-Demand Market

2005 2011

4Bn

2Bn

March 2007

52%

US EMEA

5 0 0 0

ROLLS-ROYCEMotor Company

The Circle of Success

Developing The Next Generation Of Salesforce.com’s

The Circle of Success

Built on Proven Customer Trust

TRANSPARENCY

AVAILABILITY

SCALABILITY

PERFORMANCE

1. Delivering the Killer Apps: CRM

2. IdeaExchange: Community Empowerment

Post Product

Ideas

Post Product

IdeasVote on

Ideas

Vote on Ideas

3. Developer Network: Developer Empowerment

Join Community

of 35,000 Developers

Join Community

of 35,000 Developers

Build and

Publish Apps

Build and

Publish Apps

4. Development on Demand

Create Any Database

Create Any User Interface

Create AnyBusiness Logic

Run On Our Infrastructure

Customers Want Innovation, Not Infrastructure

The Fun StuffInfrastructure

Services

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Disaster Recovery

ApplicationServices

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Multi-Currency

Workflow

Analytics

Multi-Device

Messaging

Search

OperationsServices

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

BusinessServices

Ordering

Provisioning

Licensing

Billing

Renewal

Upgrades

Marketing

Sales

You

The Fun Stuff

Us

InfrastructureServices

ApplicationServices

OperationsServices

BusinessServices

YouUs

5. AppExchange: Sharing & Distribution

67

183

228

300

430

The New Model Delivers Choice to Customers

550 Apps!500

Salesforce Foundation

The 1% model

1% time: All salesforce.com employees get 6 paid days a year to

volunteer in the community

1% product: Donation of CRM to charities and nonprofit initiatives

1% Equity: Grants to support community projects

1 with Earth: Earthforce – our response to carbon imprint globally

Power of Us Program

Partners of salesforce.com join forces with the

Foundation

Offer expert consultancy and skills to our nonprofit

community at affordable costs

And join in the Foundation volunteering events

European Volunteers (200 and counting)

Be a Hero:

as a useras a developer

as a partneras a volunteer

Investing when innovation is disruptive

Creative destruction, co-opetition around customers’ needs

Ex: Pervasive builds SAP connector for Salesforce.com

By the time structural implementation is half way, new technologies will become available as services

Mass customisation and globalisation means reduction of infrastructural costs down very quickly if the business model is based on internet (cost is shared by many many many) so most of the infrastructural investment is shifted from the end-user business to the venture capitalists

After the first dotcom crisis, this is done in a smarter way, doing business on Web 2.0 is much more "proof of concept" and partnership driven. Almost nothing can be done alone.

Lessons from the Business Web

SaaS: IT is becoming a utility/service rather than capital

investment

Real investment is in relationships and applications talking to each

other (integration)

Focus on innovation, not systems

Let intelligence emerge from connections in your network,

analytics alone may not be enough

Zero time-to-market

Success practices over “best practices”

Implementation is a full time job, let experts do it!

OnboardCRM and Success On Demand

Pro

cess

Pro

cess

PlatformPlatformPlatformPlatform

People

PeoplePar

tner

ship

Partn

ersh

ip

Virtual Team connecting East and West

Local partners

Business Excellence, Customer Success, Best Practices

Spreading the word about On Demand CRM

Building success stories

Preparing the market for the Business Web

Bringing “Success Practices” to Eastern Europe

www.onboardcrm.com

USE THE FORCE !

levent.korkmaz@onboardcrm.com

salesforce@onboardcrm.com

NDK Admin Building

1, Bulgaria Sq. 1463 Sofia

+359 2 489 11 70

+359 2 489 11 74

Thank you.