What’s Wrong With My Organization’s Website?

Yesenia Sotelo | silverbell@silverbell.org | @silverbell

List of Terms

URL CMS CRM SEO Conversion rate Mobile-friendly Branding

URL

Uniform Resource Locator

CMS

Content Management System

CRM

Constituent Relationship Management

SEO

Search Engine Optimization

Bonus: Google likes .org, .edu domains

Conversion Rate

Mobile-friendly

Branding

HappyDancingTurtle.org Goal: Foster the desire to live sustainably Considering a website redesign Content includes videos, education seminars

andstep-by-step instructions

HappyDancingTurtle.org

HappyDancingTurtle.org

HappyDancingTurtle.org Recommendation #1:

Make it easier to find resources about sustainable living

HappyDancingTurtle.org Recommendation #2:

Start using SEO-friendly text, especially in links

Find out how to volunteerat Happy Dancing Turtle

Learn how to promotesustainable living solutionswith Happy Dancing Turtle

HappyDancingTurtle.org Recommendation #3:

Consider a new CMS, like WordPress or Drupal

HappyDancingTurtle.org Recommendation #4:

Start collecting & reviewing analytics, determine conversion rate

HappyDancingTurtle.org Additional Considerations:

Branding Mobile-friendly URL

wmupress.wayne.edu Goal: Increase book sales Would also like to increase the number of

pageviews the site receives, make it easier for website visitors to share WMU press content via social media

Interested in posting more rich media like audio, video

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu Recommendation #1:

Streamline the number of books featured on the home page (currently 8 in slideshow, 10 in new releases)

Bonus:Review analytics to determine whether slideshow or new releases is more effective at driving traffic

wsupress.wayne.edu Recommendation #2:

Streamline the options on the book pages

wsupress.wayne.edu

wsupress.wayne.edu

December 14: JT begins website development

wsupress.wayne.edu Recommendation #3:

Stay focused on sales when incorporating video or audio

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu

wsupress.wayne.edu Additional considerations:

CRM & content customization Conversion Rate URLs

Resources 11 Website Design Best Practices for Nonprofits

http://bit.ly/whatswrong2 Compilation of Well Designed Donation Pages

http://bit.ly/whatswrong3 7 Ways to Optimize Content for Social Sharing

http://bit.ly/whatswrong4 What Makes Someone Leave a Website?

http://bit.ly/whatswrong5 Basic HTML & CSS Video Tutorials for Non-Web

Ppldontfeartheinternet.com

Slides: http://slidesha.re/whatswrong6