What’s The

Right Mix?F2F, Digital, Hybrid

2

3

4

5

Engage more customers

Extend the reach of

your messages & content

Cost savings/avoidance

Brainstorm a list of things

11

we communicate digitally

Which do we do digitallyProposals

Job Interviews

Negotiating

Road Shows

Fundraising

Client Reviews

Casual

Conversations

Recruiting

Board meetings

Talking to kids

Arguging

Gossiping

Sales Training

Voice mail

Phone calls

Counseling

Training

Luncheons

Selling

Coaching

Talking to peers

Prospect calls

Customer service

Brainstorming

Interviewing

Mentoring

Vision sharing

Debating

Teaching

Networking

Cold calls

Q & A

Status updates

Talking with family

As technology evolves, we find

ourselves communicating

more digitally.

Increased use of

2011 Meeting Strategies Convention 2020

62%

social media & live streaming

Offering PPV

2015 Meeting Strategies Convention 2020

63%

on demand after event

Great focus on

2015 Meeting Strategies Convention 2020

58%

event content capture

Securing sponsors

2015 Meeting Strategies Convention 2020

55%

for live streaming

Offer free

2015 Convention Service Strategies Convention 2020

64% wireless access

Offer full AV packages

2015 Convention Service Strategies Convention 2020

63%

with live streaming

Offer turn-key esolutions

2015 Convention Service Strategies Convention 2020

63%

with live streaming

Meeting in ed institutions

2020 Increased Venue Competition Convention 2020

63%

Untraditional venues

2020 Increased Venue Competition Convention 2020

56%museums, galleries

Mixed-use facilities

2020 Increased Venue Competition Convention 2020

50%office buildings

Digital Or Virtual Events?

What are digital events?

Telepresence

Telemedicine

Live Streaming

Webinar

30

Hybrid

Who else will benefit

from this experience?

31

Hybrid Viewing Parties

Satellite Discussions

What screen are

participants viewing?

What screen are

participants viewing?

F2F

Mobile

Laptop

Desktop

34

Eli Lily

Internal employee mtgs digital

35

PCMA

3,743 F2F

632 remote

1,427 views

36

TelisSonera Telepresence

1,464 Digital Mtgs

1,392 Roundtrips eliminated

$803,998 Savings

37

TelisSonera Telepresence

40 Months Saved Working Time

169,000 kg reduced CO2

38

Rush U – Ophthalmology Dept

13 hours of programming

1 ½ days, 4 languages

5 remote presenters

39

Rush U – Ophthalmology Dept

200 F2F viewers

Best CME reviews in 20 years

1,200+ on-demand views

40

Filters

41

1. Meeting Objectives

42

2. Resources

budget, time, people power

43

3. Urgency

44

4. Participants

Internal or External

45

5. Geography

Brainstorm & identify various

46

meeting objectives

47

remote attendee

expectations

1. Exceptional presentations

fused by seamless transitions

2. Relevant or ignored.

What should be relevant?

Purpose

Topics

Messages

Agenda, timing flow

What should be relevant?

Technology used

Participants’ role

Content

People will pay for content if it is so unique

they can’t get it anywhere else, so fast they

benefit from getting it before anyone else,

or so related to their tribe that paying for it

brings them closer to other people.

Seth Godin

3. Engaging or forgotten.

More interesting than

anything that

might distract

More interesting

Resources

Same old same old doesn’t succeed

Start w/ most interesting

Grab attention early

More interesting

Involve participants

Early & often

Stories, humor, visuals, sound

Make it FUN!

59

60

61

62

4. Keep it moving or

it‘s abandoned

Drag is a four letter word

Do not waste time

Eliminate irrelevant

Drag is a four letter word

Manage the clock

Practice delivery & tools

Relevant or ignored.

Engaging or forgotten.

Keep it moving or it’s

abandoned.

Presenting to F2F

audience is difficult.

Presenting to a

remote audience is

difficult squared!

68

Ways To Engage Remote

69

• PCMA

Good Morning America!

71

72

73

74

76

77

78

79

Video packages

Trade ShowTrends

Virtual Booth Demo

• smig44_uk

• Courtney.Carmody.com

• Andreas Rueda

• Manic Toys

• Johansonin

• themaninblue

• lucia.sartoni

• oxmour

• AndyG

• larskflem

• sridgway

• S/L

• danorbit

• Utenriksdept

• mayorgavinnewsome

• Raymond Larose

• darkmatter

• JimmyHarris

• wonderfulhorriblelife

• theloushe

• twenty-questions

• dangerouslyirrelevant.org

• AdamFoster

dlutz@velvetchainsaw.com

jhurt@velvetchainsaw.com

velvetchainsaw.com

@velchain

@JeffHurt