What's New(ish) With LinkedIn - March 2012

Post on 08-May-2015

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What's new on LinkedIn + new twists on older features to help businesses share information about their products/services and target advertising. Also info about full profile completion & some cool tools. Jennifer McClure - President of Unbridled Talent LLC. http://unbridledtalent.com

Transcript of What's New(ish) With LinkedIn - March 2012

What’s NEWish With �

we ENCOURAGE tweeting!

brought to you by the

NUMBER 5 �

who am i?

5,852,039 �

what we’ll TALK about 1� HOME BASE �

2� AWARENESS�

3� COMMUNITY �

4� TARGETING �

5� OOOH SHINY!�

your profile

HOME BASE �1�

100% COMPLETE profile 1)   Add a profile photo �

2)    List current position + at least 2 prior jobs�

3)    5 or more skills on your profile�

4)    Write a summary about yourself �

5)    Fill out your industry and zip code�

6)    Add where you went to school �

7)    Have 50 or more connections�

SOURCE:  h*p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-­‐Reveal-­‐Where-­‐People-­‐Look-­‐on-­‐Social-­‐Media-­‐Sites-­‐Research.aspx  

FRESHNESS counts  

KEYWORD rich

LINKEDIN skills

Talent  SelecNon  

connecting STRATEGY

size matters... SORTA�

LINKEDIN applications

company profile

AWARENESS�2�

share PRODUCTS & SERVICES

drive RECOMMENDATIONS�

spread your MESSAGE add THIS�

CUSTOMIZE pages �

review ANALYTICS

groups    

COMMUNITY �3�

join TARGETED groups�

check group STATISTICS

build RELATIONSHIPS

message for FREE �...for now

create POLLS

create & share EVENTS

advertising    

TARGETING �4�

targeted ADS 1)   Profession�

2)    Seniority�

3)    Industry�

4)    Company Size�

5)    Geography�

6)    Education�

DISPLAY ads

CONTENT ads

RECOMMENDATION ads

PARTNER messages

basically... DIRECT MAIL �

more cool stuff

OOOH SHINY!�5�

LINKEDIN developers

developer.linkedin.com�

LINKEDIN labs linkedinlabs.com �

LINKEDIN student center

linkedin.com/studentjobs�

LINKEDINish on FACEBOOK�

LINKEDIN card munch

cardmunch.com�

QUESTIONS?�

thank you! jennifer@unbridledtalent.com�

http://unbridledtalent.com�

http://www.facebook.com/UnbridledTalent �

http://www.linkedin.com/in/jennifermcclure�

http://twitter.com/JenniferMcClure�