PART TWO

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au

WHAT MAKES A GREAT MARKETER

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IN PART 2OF OUR SERIES

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Here areTEN MORE TRAITS

that make agreat marketer

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TRAIT 11Works well with others

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Outstanding marketing takes great people skills

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and the abilty to COLLABORATEEFFECTIVELY

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TRAIT 12Is a great listener

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An outstanding marketerknows how to listen

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TO CUSTOMERSTO CLIENTSTO DESIGNERS...

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Listening is the key to UNDERSTANDING your audience

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And can mean the difference between marketing success & disaster

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TRAIT 13Tells a good story

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Invoke emotion and build BRANDS

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Great marketers KNOWhow to BUILD this

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TRAIT 14Gets OUT and ABOUT

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Anyone who thinks marketing is a desk job...

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Needs to THINK AGAIN.

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Great Marketers GET OUT into THE MARKET

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TALK TO PEOPLE & NETWORK

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TRAIT 15Shows IMAGINATION

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INNOVATIONis the key to

getting attention

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An outstanding marketer showsIMAGINATION & INSPIRATION

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and doesn’t just follow the herd

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TRAIT 16Keeps things in PERSPECTIVE

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GREAT MARKETERS know what is important and

what can be LEFT ALONE

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Keeping things inPERSPECTIVE means not wasting time worrying aboutthings that don’t matter

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and focusingenough attentionon things that do.

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TRAIT 17Knows how to takeCRITICISM

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EVERYONE receives negative feedback at one stage

or another

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GREAT MARKETERScan handle it, learn & move on(quickly)

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TRAIT 18CURIOSITY

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Always wanting to find out more...

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...is one of the most useful qualities of a GREAT MARKETER

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Only by ASKING QUESTIONS we can learn more about customers, clients and competitors

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TRAIT 19The ability to FOCUS

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SUCCESSFULmarketing involves

a narrow focus

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The more targetedthe higher the chances of SUCCESS

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GREAT MARKETERS can create outstandingcampaigns which focus

on a narrow target.

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TRAIT 20Not a PERFECTIONIST

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outstandingmarkerters sethigh standardsand achieve them

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BUT they know when something is good enough

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KEEPMOVING

FORWARD

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focusingtoo much on tinyimperfections...

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Stifles creativity & prevents GROWTH

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DON’T settle for an average marketer

this year

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FIND THE

BEST

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what do YOU thinkis the most popular

attribute of a great marketer?

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au