Post on 29-Dec-2015
Marketing BasicsWhat is Marketing?
The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
What is Marketing?
Goods & Services
Goods Services
Tangible products What are some
examples?
Intangible products What are some
examples?
Companies survive and prosper through meeting the needs and wants of customers.
Customer satisfaction is the main focus
The Marketing Concept
Market◦ Potential customers with same needs◦ Customers who have desire & ability to buy
product Target Market
◦ Specific group of consumers that an organization selects as the focus of its marketing plan
◦ Demographics: age, sex, income, education level
Who are Your Customers?
Marketing Mix
The Four Ps
Product
Price
Place
Promotion
What will we sell?Designing Naming Packaging
Product
How much should we charge?CostsCompetitionDemand
Price
Where should we sell our product?Distribution Logistics
Place
How do we communicate our product to our target market?AdvertisingPersonal SellingSales PromotionsPublicity
Promotion
The marketing mix must all focus around meeting the
customers needs
Lets practice…