What Is Inbound Marketing?

Customer Buying Habits

Rapid rise & evolution of the

Internet customer buying

habits are changing faster

than ever

Promoting Your Business

Business owners are switching

over to inbound marketing

from traditional outbound

marketing for more efficiency

& lower costs

Inbound Marketing

Inbound marketing is promoting

a business using quality content

in many formats, along with

SEO tactics, social media

marketing, and other forms of

content marketing

Inbound Marketing

This method focuses on

providing great content to

the potential buyer

through the stages of the

buying process

Inbound Marketing

Inbound marketing tactics seek

to earn attention & interest of

the customer, and doesn’t want

to push any product or service

onto the customer

Main Components of Inbound Marketing

Content

The key of any inbound

marketing campaign

The main tool to attract

potential customers to your

website & your business

Main Components of Inbound Marketing

Search Engine Optimisation

(SEO)

Make it easier for potential

customers to find your

content & encourage them to

purchase from your business

Main Components of Inbound Marketing

Social Media

Helps to intensify & magnify

the impact of your content

Main Goals

“… naturally attract inbound

traffic that the business can

use to convert, close, and

delight over time”

Advantages

Helps the business to

talk to the people

who have given them

the permission to talk

Advantages

Enable the business to

tell their story in a

holistic, and educational

manner on the business’s

own distribution platform

Advantages

Quantifiable metrics

Increase business’s ROI

Expand the scope of

distribution channels

Want more info on

inbound marketing?

Click This!

Need help with digital marketing

planning for your business?

Hotpink Websites

http://www.hotpinkwebsites.com.au/