What Is Inbound Marketing?
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Transcript of What Is Inbound Marketing?
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What Is Inbound Marketing?
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Customer Buying Habits
Rapid rise & evolution of the
Internet customer buying
habits are changing faster
than ever
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Promoting Your Business
Business owners are switching
over to inbound marketing
from traditional outbound
marketing for more efficiency
& lower costs
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Inbound Marketing
Inbound marketing is promoting
a business using quality content
in many formats, along with
SEO tactics, social media
marketing, and other forms of
content marketing
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Inbound Marketing
This method focuses on
providing great content to
the potential buyer
through the stages of the
buying process
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Inbound Marketing
Inbound marketing tactics seek
to earn attention & interest of
the customer, and doesn’t want
to push any product or service
onto the customer
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Main Components of Inbound Marketing
Content
The key of any inbound
marketing campaign
The main tool to attract
potential customers to your
website & your business
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Main Components of Inbound Marketing
Search Engine Optimisation
(SEO)
Make it easier for potential
customers to find your
content & encourage them to
purchase from your business
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Main Components of Inbound Marketing
Social Media
Helps to intensify & magnify
the impact of your content
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Main Goals
“… naturally attract inbound
traffic that the business can
use to convert, close, and
delight over time”
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Advantages
Helps the business to
talk to the people
who have given them
the permission to talk
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Advantages
Enable the business to
tell their story in a
holistic, and educational
manner on the business’s
own distribution platform
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Advantages
Quantifiable metrics
Increase business’s ROI
Expand the scope of
distribution channels
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Want more info on
inbound marketing?
Click This!
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Need help with digital marketing
planning for your business?
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