What is Google+? Author's Beginner Guide to Google's Social Media Platform - Smith Publicity

Post on 24-Dec-2014

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Google Plus can be used to maximize your book marketing efforts. Here's some ways that aspiring authors can use the social profile to gain more exposure for themselves and their books.

Transcript of What is Google+? Author's Beginner Guide to Google's Social Media Platform - Smith Publicity

What is Google+?Author’s Beginner Guide to Google’s

Social Media Platform

What is Google+?

• The 2nd largest social media site in the world

• Has over 235 million users

• Links to a user’s Google account for personal and professional purposes

Connect with people by

adding them to your

circles

Circles are made for different groups i.e. work, family, friends, book fans

Add people to circles via email

contacts or by searching people

in specific industries

Provides suggestions

based on your followers

You control who’s in your

circles

Post whatever you want without

character or word count limitations

like Twitter and Facebook

6 Best Practices To Consider When Using Google+

1. Create Robust Profile

Completely fill out profile and include a photo; a pic of yourself or book will do

Note: you are promoting yourself and your

book; include both in your bio

2. Don’t Be Too Promotional

Don’t Be Too Promotional

Don’t Be Too Promotional…

Yes, you should feel proud about your book and talk about it

However, post other things that interest you in addition to the topic of your book

3. Join Communities

Post in a variety of Google+ communities

These actions help people find you & add to their

circles

Join communities for topics such as: aspiring authors, self-published authors, & book marketing tips

4. Use Hash-tags

#

They enable new people to find you and add you

to their circles

I.E. use hashtags for your profile such as #author

#bookmarketing #selfpub

5. Use Visuals

Find a crisp, clear image to go with your posts

Pictures are a BIG deal on Google+

6. Do Not Neglect Your Google+ Page

Post at least 3 or 4 times a week to keep your Google+ page looking fresh

Have fun with your page, use it to showcase your personality!

Idea: post passages from your book or articles you find interesting