What Does Success Look Like, Digiday Video Anywhere Summit, November 2016

Post on 16-Jan-2017

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Transcript of What Does Success Look Like, Digiday Video Anywhere Summit, November 2016

Manufacturing

The Age of Distributed Content

Distribution

MASHABLE

Original ProgrammingMASHABLE

Video Series: Scamalot

1. Mashable editor spots a story in Velocity on comedian James Vetch

2. Article written: 21K shares

3. Successful Periscope interview

4. Video team takes note, creates a custom series on James Vetch responding to scam emails: Scamalot

Art & Science: Data, Gut, Data

Idea: Platform Agnostic Experience: Platform Aware

In before!

TL;DR