What Does Success Look Like, Digiday Video Anywhere Summit, November 2016
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Transcript of What Does Success Look Like, Digiday Video Anywhere Summit, November 2016
Manufacturing
The Age of Distributed Content
Distribution
MASHABLE
Original ProgrammingMASHABLE
Video Series: Scamalot
1. Mashable editor spots a story in Velocity on comedian James Vetch
2. Article written: 21K shares
3. Successful Periscope interview
4. Video team takes note, creates a custom series on James Vetch responding to scam emails: Scamalot
Art & Science: Data, Gut, Data
Idea: Platform Agnostic Experience: Platform Aware
In before!
TL;DR
