What Clients Want As presented by Adriana Suao and Colleen Delaney

Strategy Maker not Order Taker

•  Be a partner not a vendor

•  Big Picture

•  Proactive not reactive

Strategy Maker not Order Taker

•  Stop & Think

•  Best Way to Execute the Task

•  Keep Campaign Success Measurement - Top of Mind

Accountability

•  Answer in a Timely Manner

•  Honest

• Managing Expectations

•  Gain Respect

Accountability

•  Educating the Client

•  Explaining the Process

•  Deliver as promised

Think Like a Boss

•  Know the client’s Business Market

• Would I spend this out of my pocket?

Think Like a Boss

•  Stay on top of industry trends

•  Consistently testing for ROI

Be a Friend

•  Your client has a boss

•  Relationship Building

Be a Friend

•  Help them be a rockstar to their boss!

•  Friends don’t always say yes

•  Let’s get out of the office

Be an Expert

•  Know you niche

•  Idea Generators

Be an Expert

•  Continuing Education

• Never stop innovating

that’s all folks

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