What Big Brands Do Differently on Amazon

Post on 21-Mar-2017

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Transcript of What Big Brands Do Differently on Amazon

what big brands do differently on

lesson 1

your product assortment

lesson 2

forecasting and management

lesson 3

not relying on

your own e-commerce store

brick & mortar retail stores

other marketplaces

lesson 4

pay-per-click advertising

wasted spend: unprofitable campaigns

budget or bids too low to

generate results

lesson 5

big brands

“look at what your strengths are as a business, and what the opportunities are, and recognize that you’re not necessarily going to do a great job of executing on those opportunities”

individual consultant agency

are you ready?