Transcript of What are the useful internal records for such a system?
GREAT TO
WHAT ARE THE USEFUL INTERNAL RECORDS FOR SUCH A SYSTEM?
TO SPOT IMPORTANT OPPURTUNITIES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL RECORDS, SALES,PRICES , COSTS,INVENTORY LEVELS,RECEVIABLES AND PAYABLES
THE ORDER TO PAYMENT CYCLE
HEART OF THE INTERNAL RECORDS
COMPONENETS SALES INFORMATION SYSTEM
DATABASES, DATA WAREHOUSING AND DATA MINING
ANALYST CAN MINE THE DATA AND GARNER THE FRESH INSIGHTS INTO NEGLECTED CUSTOMER SEGMENTS, RECENT CUSTOMER SEGMENTS AND TRENDS.
JEET PAREKH
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Indian Institute of Technology ,Banaras Hindu University Varanasi