GREAT TO

WHAT ARE THE USEFUL INTERNAL RECORDS FOR SUCH A SYSTEM?

TO SPOT IMPORTANT OPPURTUNITIES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL RECORDS, SALES,PRICES , COSTS,INVENTORY LEVELS,RECEVIABLES AND PAYABLES

THE ORDER TO PAYMENT CYCLE

HEART OF THE INTERNAL RECORDS

COMPONENETS SALES INFORMATION SYSTEM

DATABASES, DATA WAREHOUSING AND DATA MINING

ANALYST CAN MINE THE DATA AND GARNER THE FRESH INSIGHTS INTO NEGLECTED CUSTOMER SEGMENTS, RECENT CUSTOMER SEGMENTS AND TRENDS.

JEET PAREKH

Created by --

Indian Institute of Technology ,Banaras Hindu University Varanasi

Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b

During an Internship by --

Prof. Sameer Mathur

Indian Institute of Management ,Lucknow

(www.IIMintenship.com)