Design, Culture & TheoryAD101

So, what is it?

s.kretschmar@lecturers.billyblue.edu.au

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Design, Culture & TheoryAD101

We’ll be looking at the history of major design and art movements, to help develop an understanding that ideas, events and visual techniques are interrelated.

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Design, Culture & TheoryAD101

We’ll be looking designers, their influences, and in turn how they influenced others.

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Peter Saville talks about his inspirations

http://www.youtube.com/embed/BdDdv4Kqt94?rel=0BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/

What about you?

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You’ve made a conscious decision to formalise your knowledge.

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By keeping an open mind and learning “how things connect”, you can become a valuable, inspired communicator.

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It’s also vitally important that you get into the habit of at least 1hr every day reading/doing/seeing something outside the computer.

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So let’s begin!

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Design, Culture & TheoryAD101

All class materials can be found at:

http://bbcdcomdes.weebly.com

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This Subject has 3 Assessments.

1.A Portfolio of class exercises

2. ‘Who What Why When Where & How’ – a visual essay about a ‘Design Hero’.

3. ‘Design Unleashed’ - a written report on four major design disciplines

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Each week you should bring along:

• Your sketchbook

• pencils, pens, markers, blade, glue, and sticky tape

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Design, Culture & TheoryAD101

Week 1 –

a) Introduction to critical theory b) Workshop exploration of critical theory terms

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How can we approach a work

of Art with a critical eye?

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Art can be seen through a

variety of perspectives – or

“frames”.

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Art can be seen through a

variety of perspectives – or

“frames”.

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http://upload.wikimedia.org/wikipedia/commons/a/a2/Tom_Roberts_-_Shearing_the_Rams.jpg

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Exercise: Just Draw It!Grab an image of an artwork/postcard, which you must not show to anyone else.

Sitting opposite each other the Describer must verbally describe the artwork to the

Drawer, who has a pencil/paper to record their understanding of what the Describer is

looking at.

The describer might say things such as; how they feel, what they see, what is the subject

matter, what is the medium, how did the artist organise the elements, interpretation,

what is it about etc.

Once the Describer has finished compare the image to what the Drawer has created. Discuss. Swap roles

using a different artwork.

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Talking Art Word List

Write down a list of words to describe the artwork using any art/design vocabulary you already know

Then write down a list of words to describe the artwork using NO art/design vocabulary

Is there any difference between the two lists? Is one list more accurate?

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Fact and Opinion

Pablo PicassoGuernica 1937Mural, oil on canvas, 349 x 777cmMuseo Nacional Centro de Arte Reina Sofia,Madrid

Exercise: Ugly / Beauty

refer to ugly-beauty.pdf

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Exercise: Points of Viewrefer to dangerous_dog.pdf

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Next Week!

A trip to the NGV – meet in classroom first.

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Homework!

Research list of influential people for Assessment 1 - Who What Why When Where & How

Research any words you’re unfamiliar with from “Talking Art” list

Complete a Critical evaluationof an image of your choice, using the criteria sheet

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