(Welcome)

(What is Web Analytics?)

Web analytics is the measurement,

collection, analysis and reporting of

internet data for purposes of

understanding

and optimizing web usage.

(Source: Wikipedia)

On-Site = measures a visitor's journey once on your website.

(Two Types of Analytics)

(Source: Wikipedia)

Off-Site = refers to web measurement irrespective of whether you own or maintain a website, including a website's potential audience, share of voice, and buzz that is happening on the Internet as a whole.

(Two Types of Analytics)

(Source: Wikipedia)

Log Files vs. Page Tagging(AWstats) (Google Analytics)

(On-Site Analytics Methods)

(Source: Wikipedia)

(Analytics Methods)

(AWstats) (Google Analytics)

Why should we care about Analytics?

(Why it’s Important)

With analytics data you can map: 1) Visitors and where they came from2) The paths they took3) The completed goals and

conversions4) …ultimately, the # OF INCOMING

LEADS.

(Why it’s Important)

(What is a Conversion?)

• Online Purchase

• Download White Paper

• Submit Contact Form

• Phone Call

• View > 8 Listings

• Watch Video

• Click on Email Link

You can determine: 1) What keywords drive the traffic2) What pages are most successful3) What referring sites are relationships to

keep…4) …ultimately, how your TAYLOR YOUR

MARKETING TRENDS and SITE UPDATES.

(Why it’s Important)

#1 Mistake Reading and understanding your

analytics, yet not changing your approach to adapt your web site.

(Pitfalls)

• Creating a Google Analytics Account• Get Code• Put on Pages• Setup IP Filter• Goal Setup• Dynamic IP

• Access Reports• Google Analytics Demo on Reports

• Action Items (What To Do With The Data)• Q/A

(Agenda)